How to Drive Profitable Change with Net Promoter Score As a sales professional, it’s incredibly important to understand how your customers feel about working with you. A bold claim, we know. But it’s true: asking for feedback creates new opportunities to engage customers and strengthen your business. Start collecting actionable feedback and assessing your customer experience by using a widely accepted indicator: …

4 Ways Loan Originators Can Use Video To Create Dynamic RelationshipsAs the digital landscape continues to evolve, video has quickly become the primary type of content that people are choosing to consume. There are good reasons for this. Video is quick (the best videos are under 2 minutes), and research has shown that viewers retain 95% of a message when …

Five Key Time Management Tips for Loan OriginatorsSuccessfully growing a mortgage business often boils down to how effective a loan officer is at time management. There are really only three ways for a loan officer to grow their business: Obtain more clients. Close more transactions. Increase revenue per transaction. All of these avenues for growth require LOs to be actively …

You’ve Earned Your Mortgage License, Now What?There are books, online courses, and plenty of in-person instruction to help you earn your mortgage license. It’s a very linear path with well-defined milestones and an obvious conclusion. The difficulty begins once the structure disappears, and you have to sink-or-swim on your own in the mortgage industry. Moreover, in this industry, building a …

5 Techniques for Mortgage Lead GenerationDiscovering how to get mortgage leads each month is a challenge for loan officers in the mortgage industry. The reality of the matter is that the vast majority of LOs would tell you they have the capacity to work MANY more quality leads than they are getting. The most stable way to secure consistent high-quality …

How to Calculate the ROI of Mortgage SoftwareWith interest rates recently hitting a 50-year low, mortgage applications increased so much that the MBA doubled their projection for refinance originations. The volume of applications has staggered the mortgage industry. Some lenders are increasing their rates as a counterbalance to the avalanche in demand. We’ve been hearing from loan originators every day that are buried by …

The Digital Mortgage Process of Today and TomorrowToday, borrowers live in a connected world where a pizza ordered from Dominos is tracked in every stage from ordering to delivery, and they’ve come to expect the same from their business interactions. This culture shift has created an expectation amongst consumers that the mortgage industry needs to embrace an end-to-end digital mortgage. …

Streamlining the Mortgage Disclosure Process Ever since TRID flipped the mortgage disclosure world on its head, lenders have been seeking to find the most efficient way to deliver, track, and receive those disclosures, while also making sure to stay within regulatory compliance. The second part of this equation is that borrowers also want a fast and transparent process that gives them …

Eliminating Mortgage Fraud with Direct Source Data Verification In CoreLogic’s 2016 annual mortgage fraud report, they found that the risk for borrower income fraud increased 12.5% year-over-year and the risk of mortgage application fraud also increased 3.9% in the same time period. While mortgage fraud comes in many forms and can be perpetuated by any party involved in the transaction, these …

5 Ways to Maximize Your Floify Mortgage Automation ExperienceNow that you’ve taken the step to integrate Floify’s mortgage software in your process, make sure that you take advantage of all the available options to maximize the return on your investment. Floify excels in its ability to customize and tailor to the style of a loan originator and their team. Certain customizations help …