3 Easy Ways to Keep Borrowers Engaged in the Loan ProcessIn 2015 research firm Gallup conducted a poll of mortgage borrowers in order to gauge their level of engagement with their mortgage lender, and how it affected their overall experience. Unsurprisingly, they found that 93% of borrowers who are fully engaged with their lender are likely to recommend that lender to friends, …

Big Update to Floify Landing Pages Brings a New Look and More Branding Development efforts in the month of June have brought exciting new ways to further customize the Floify platform to match your company brand and style. Enterprise lenders will love how easy it is to set and standardize the design and branding options available in Floify. These branding …

How to Quickly Add and Access Client Data in Floify Late last year, Floify introduced a powerful set of new features that were designed to give lenders, originators, and support staff the utmost flexibility in how they utilize Floify’s point-of-sale solution. The addition of custom fields and layouts means that Floify’s customers can add just about any data fields to …

Learn Mortgage Strategy from a $100M+ Originator A year ago we wrote a post discussing the simple reasons why any success-driven loan officer would do well to pay attention to the mortgage-related podcast content that is being created right now. A year later and nothing has changed. Mortgage podcasts are still outstanding resources because: The content is completely free. The good ones are chock-full …

Why I Chose My Loan Officer – A Borrower’s Tale Less than a month ago, a member of the Floify team closed on his first home in the highly competitive Denver metro area. A month before that, he was sorting through a list of referrals from friends and his real estate agent, trying to settle on a loan officer to …

Add Your Unique Style and Functionality to the 1003The month of May saw Floify launch an all-new, next-generation 1003 loan application; complete with an interview-style questionnaire, TurboTax-like section reviews, and support for auto-generated document needs-lists. Since that May 1st launch, we’ve been busy! We’ve rolled out a number of updates to Apply Now 2.0, new credit reporting agency integrations, and …

Reduce Loan Cycle Time with Mortgage Point-of-Sale Software For busy loan originators who want to understand their general efficiency level, there is no better “30,000 foot” metric to evaluate than the average loan cycle time, which you can improve through the use of a mortgage point-of-sale system. Sure, it’s more effective to understand the intricate details of each individual stage …

Leveraging Mortgage Automation to Curb Rising Loan Production Costs For years now, decision-makers in the mortgage industry have been keeping an eye on the steady year-over-year increases in costs associated with producing a loan. Groups, such as the MBA, have been studying this phenomenon for almost a decade. Yet, the cost to originate a loan has continued to rise unabated. …

4 Key Elements to Evaluate When Buying Mortgage Software While just a few years ago most consumers would have said that the mortgage industry was lagging FAR behind on the technology front, the pace with which this dynamic has changed has been staggering. The industry has moved rapidly to adopt the process and organizational efficiencies afforded by implementing mortgage software …

Updated Deadline Reminder Scheduling and More One of the most powerful borrower-facing features of Floify, the platform’s automated deadline reminders, work behind the scenes to keep borrowers accountable and on-task with their documentation requirements. To make this function even more useful, we just gave your deadlines a huge boost in customizability. Check out the bevy of brand-new scheduling options as well as …