The Newest Way to Find Out About Important Floify UpdatesWe constantly add Floify updates to the platform. If you log in to your Floify account right now, you may notice our new update banner at the top of your loan pipeline. We use this new in-app announcement banner to let customers know about important updates or upgrades to the Floify …

Use Custom Fields and Layouts to Quickly Assess Your Loan PipelineFloify’s custom fields, layouts, and business rules give originators and their teams a nearly infinite number of ways to store and access their data. This has naturally prompted some questions about exactly how mortgage professionals can use these features in meaningful ways. An example use-case comes to us from Melanie Taliaferro, Director of Training …

Homepage Search Engine Optimization for Mortgage Originators Search Engine Optimization. We know what you’re thinking: “Sounds scary.” Yes, to fully grasp what search engines like Google and Bing! want to see from you requires a doctoral thesis (which would be immediately outdated). The complex algorithms used by these search giants are constantly transforming in their effort to provide a quality …

Introducing the Next Big Thing: Custom Fields, Layouts, and Business Rules Just this week, we rolled out one of the most exciting and powerful feature updates to Floify in our history. The introduction of custom fields, custom layouts, business rules, and customizable dashboards will allow Floify Business customers to craft unique, dynamic data inputs. They can then use these features …

Fill Your Mortgage Pipeline by Re-Engaging Past Clients To grow a business organically, it’s imperative to leverage every resource available to you. Your past mortgage clients are one of the best growth channels you will ever have at your disposal. Referring new business isn’t the only thing past customers can do for you. Each year, a segment of these clients …

Why Loan Officers Should Invest in Their Mortgage BrandWe all intuitively know the power of a strong brand. It’s the reason we order a Coke and not a cola, or buy Kleenex and Band-aids, but not facial tissues and adhesive bandages. Those are category-defining unicorn brands. You don’t need to be one of those companies to have a strong mortgage …

Audit Log, Mobile App Improvements, and WebhooksWe’ve been growing by leaps and bounds lately. It’s all thanks to the valuable feedback we have received from mortgage professionals like you. Over the last few months, we have rolled out dozens of exciting updates, apps, and integrations to make Floify even better. Now, we’re excited to share these enhancements with you which …

Why Every Mortgage Originator Should Strive for the Perfect Loan File Before the economic recession of 2008, the average cost to originate a loan came in at roughly $5,985. Flash forward to Q1 of this year: the cost to originate a loan skyrockets to a historic high of $8,887. In a bit of good news, Q2 showed production costs settling back …

How Your Method of Contact Affects Overall Borrower Satisfaction Last October, the STRATMOR Group’s Insights Report contained a focus section exploring how borrower satisfaction is impacted by the way LOs communicate with them. The survey results confirmed what we’ve all known for a while now. Communication matters. Significantly. Another important factor that affects borrower satisfaction is the method originators use to communicate with their …

4 Old-Fashioned Ways Loan Originators Turn Borrowers into Fans Today’s digital environment has spawned the movement towards a heavily process-driven sales model. This works to lower origination costs and speed up the home buying process, both of which are coveted outcomes for borrowers, but it also leaves something to be desired on the human side of the transaction. Loan officers …