Homepage Search Engine Optimization for Mortgage Originators Search Engine Optimization. We know what you’re thinking: “Sounds scary.” Yes, to fully grasp what search engines like Google and Bing! want to see from you requires a doctoral thesis (which would be immediately outdated). The complex algorithms used by these search giants are constantly transforming in their effort to provide a quality …

Introducing the Next Big Thing: Custom Fields, Layouts, and Business Rules Just this week, we rolled out one of the most exciting and powerful feature updates to Floify in our history. The introduction of custom fields, custom layouts, business rules, and customizable dashboards will allow Floify Business customers to craft unique, dynamic data inputs. They can then use these features …

Fill Your Mortgage Pipeline by Re-Engaging Past Clients To grow a business organically, it’s imperative to leverage every resource available to you. Your past mortgage clients are one of the best growth channels you will ever have at your disposal. Referring new business isn’t the only thing past customers can do for you. Each year, a segment of these clients …

Why Loan Officers Should Invest in Their Mortgage BrandWe all intuitively know the power of a strong brand. It’s the reason we order a Coke and not a cola, or buy Kleenex and Band-aids, but not facial tissues and adhesive bandages. Those are category-defining unicorn brands. You don’t need to be one of those companies to have a strong mortgage …

Audit Log, Mobile App Improvements, and WebhooksWe’ve been growing by leaps and bounds lately. It’s all thanks to the valuable feedback we have received from mortgage professionals like you. Over the last few months, we have rolled out dozens of exciting updates, apps, and integrations to make Floify even better. Now, we’re excited to share these enhancements with you which …

Why Every Mortgage Originator Should Strive for the Perfect Loan File Before the economic recession of 2008, the average cost to originate a loan came in at roughly $5,985. Flash forward to Q1 of this year: the cost to originate a loan skyrockets to a historic high of $8,887. In a bit of good news, Q2 showed production costs settling back …

How Your Method of Contact Affects Overall Borrower Satisfaction Last October, the STRATMOR Group’s Insights Report contained a focus section exploring how borrower satisfaction is impacted by the way LOs communicate with them. The survey results confirmed what we’ve all known for a while now. Communication matters. Significantly. Another important factor that affects borrower satisfaction is the method originators use to communicate with their …

4 Old-Fashioned Ways Loan Originators Turn Borrowers into Fans Today’s digital environment has spawned the movement towards a heavily process-driven sales model. This works to lower origination costs and speed up the home buying process, both of which are coveted outcomes for borrowers, but it also leaves something to be desired on the human side of the transaction. Loan officers …

How to Drive Profitable Change with Net Promoter Score As a sales professional, it’s incredibly important to understand how your customers feel about working with you. A bold claim, we know. But it’s true: asking for feedback creates new opportunities to engage customers and strengthen your business. Start collecting actionable feedback and assessing your customer experience by using a widely accepted indicator: …

4 Ways Loan Originators Can Use Video To Create Dynamic RelationshipsAs the digital landscape continues to evolve, video has quickly become the primary type of content that people are choosing to consume. There are good reasons for this. Video is quick (the best videos are under 2 minutes), and research has shown that viewers retain 95% of a message when …