Social Media Marketing for Loan Officers In 2019, having a social media marketing strategy is a must-have component for every loan officer, whether they are growth-minded or simply wanting to maintain and strengthen existing relationships. Just a few years ago not everybody would have considered social media to be such an important piece of their business. So why is social …

Accelerate Your Lending with Floify’s Integrated Verification ServicesEver since Quicken Loans rolled out their Rocket Mortgage product, the mortgage industry has been playing catch-up. Potential borrowers watched advertisements touting direct-source verifications that allowed them to provide instant access to the information the lender needed – without having to source the docs themselves. This type of instant gratification and service expectation …

Essential Mortgage Software for Loan Origination Teams in 2021 Today’s modern loan originator relies upon a number of mortgage software systems in order to maintain a smooth end-to-end workflow. These systems provide a wide spectrum of services to lenders and originators, allowing them to stay organized, market their services, maintain their pipeline, and access cost-saving efficiencies. And as a lending …

MeridianLink Verifications Come to Floify, Plus a Refreshed Loan Pipeline and More! You may have noticed that your Floify loan pipeline has a different look and feel to it than what you were experiencing just a week ago. Good news! You’re not seeing things! In continuing our efforts to build a mobile responsive system, the loan pipeline has been rebuilt with a …

Create the Ultimate Borrower Experience by Embedding Floify in your WebsiteDISCLAIMER: THE TECHNIQUE DESCRIBED BELOW IS CONSIDERED ADVANCED, AND SHOULD ONLY BE IMPLEMENTED BY A QUALIFIED WEB DEVELOPER. FLOIFY DOES NOT OFFER SUPPORT FOR EXTERNAL EMBEDDING. Out of the box, every Floify team is given a branded and unique subdomain where their point-of-sale and 1003 loan application lives on the web. …

Get More Insight at Application with New Custom Questions You may have noticed a theme in our product releases, since early-May. We have invested a tremendous amount of engineering effort and brainpower into Floify’s interview-style 1003 loan application to make it the best in the mortgage industry, and we are committed to maintaining that position by continuously upgrading the functionality and design. …

3 Floify Features That Wow Agents and Separate You From the Crowd Top producers in the mortgage industry all understand a fundamental truth that helps them maintain their success over a long period of time. Not only do they understand this truth, they constantly act upon it and even shape their business around it. To build a successful mortgage business, …

Create Extra Value by Consolidating Mortgage Software Systems As each year passes, loan officers find that they have to re-evaluate their software stack to ensure that they have the most efficient and productive set of systems in place in order to create the most return on those investments. It’s a daunting process that becomes more overwhelming when considering the sheer …

Floify’s Dave Sims Joins the Mortgage Marketing Radio Podcast Floify CEO Dave Sims recently joined host Geoff Zimpfer on the Mortgage Marketing Radio podcast to talk shop about the popular mortgage automation platform and the impact that technology can have on traditional loan workflows and borrower/agent engagement. If you’re not familiar with the Mortgage Marketing Radio podcast than you are missing out on a …

How One Top Producer in Canada Uses Floify to Generate Huge ROI The decision to implement a new system or technology into your mortgage origination operations has many parts and pieces. However, the potential to generate the most return relative to your investment should rate high in your evaluation of each technological service. The return on investment (ROI) can manifest …