Why Email Marketing is Still A Great Strategy for Mortgage Loan Originators Here’s a stat that will blow your mind in 2019: 50% of consumers still prefer to be contacted by brands via email. –Adobe Or how about this one: Email is nearly 40 times more effective at customer acquisition than Facebook and Twitter combined. –McKinsey When it comes to digital marketing techniques, it seems like …

Floify’s 2018 Year in Review It’s hard to believe that 2018 is already coming to an end. Final touches are being put on year-end reviews, and planning for a successful 2019 is already underway across the mortgage industry. Before we launch ourselves completely into the New Year, we thought this would be a nice opportunity to reflect on the fantastic …

5 First Steps to Take After Purchasing a Mortgage Point-of-Sale It’s clear that the web-based mortgage point-of-sale is here to stay, and is viewed as a critical component of the modern day mortgage lending operation. LOs are rapidly adding these systems to their mix, but not everyone is achieving instant success. For some, the sheer volume of customizations and settings these platforms …

Floify Introduces New Loan App Notification, VOA Integration, and more! In continuing our dedication to innovation throughout the entire mortgage origination process, we recently launched several enhancements to the Floify platform. This recent round of updates has a little something for everyone, including an oft-requested loan application notification, new Day 1 Certainty-approved VOA provider integration, compliance controls, and more! Loan …

Credit Reporting Agencies for Mortgage Loan Originators In the retail loan origination industry, everybody knows the importance of a long, positive credit history. Most loan products require it, underwriters look for it, borrowers need to have it, and loan originators use it as a method to qualify their applicants prior to ever submitting the URLA. After obtaining an authorization to pull credit …

How to Generate Additional Mortgage Leads from Referral Partners Referrals are the lifeblood of the mortgage originator. As a mortgage or loan officer, nurturing relationships with real estate agents, brokers, and other trusted partners that send you mortgage leads is crucial for keeping your business pipeline robust. This article will guide you in strategically acquiring new referral partners and activating …

New and Updated Integrations: CBC Innovis, LendingQB, UberWriter, TWN Floify’s robust suite of integration offerings is one of the many features that have helped our solution differentiate from other mortgage point-of-sale systems on the market. Over the years we’ve added more than two dozen native and third-party integrations with credit reporting agencies, verification services, eSignature providers, cloud storage platforms, LOS …

Social Media Marketing for Loan Officers In 2019, having a social media marketing strategy is a must-have component for every loan officer, whether they are growth-minded or simply wanting to maintain and strengthen existing relationships. Just a few years ago not everybody would have considered social media to be such an important piece of their business. So why is social …

Accelerate Your Lending with Floify’s Integrated Verification Services Ever since Quicken Loans rolled out their Rocket Mortgage product, the mortgage industry has been playing catch-up. Potential borrowers watched advertisements touting direct-source verifications that allowed them to provide instant access to the information the lender needed – without having to source the docs themselves. This type of instant gratification and service …

Essential Mortgage Software for Loan Origination Teams in 2021 Today’s modern loan originator relies upon a number of mortgage software systems in order to maintain a smooth end-to-end workflow. These systems provide a wide spectrum of services to lenders and originators, allowing them to stay organized, market their services, maintain their pipeline, and access cost-saving efficiencies. And as a lending …