Press Room
Sydney Barber, Floify’s Head of Product, Named a HousingWire 2024 Tech Trendsetter
BOULDER, CO – November 1, 2024 – Floify, the mortgage industry's leading point-of-sale (POS) solution, today announced that its Head of Product, Sydney Barber, has been named a 2024 Tech Trendsetter by HousingWire. The HW Tech Trendsetters awards program seeks to recognize the people who drive innovation in the mortgage and real estate industries.
Floify Launches Floify Verify, a Native Verification of Income and Employment Service
BOULDER, COLO – October 10, 2024 – Floify, the mortgage industry's leading point-of-sale (POS) solution, today announced the availability of Floify Verify, a native electronic verification of income and employment (VOIE) service powered by Argyle. Designed to streamline the mortgage origination process, Floify Verify allows lenders and brokers to verify income and employment at a cost-effective price point without the hassle of managing additional third-party vendors.
Floify’s President and General Manager Sofia Rossato Named to 2024 Housingwire Women of Influence and Inman Best in Finance Lists
BOULDER, CO – July 1, 2024 – Floify, the mortgage industry's leading point-of-sale (POS) solution, today announced that Sofia Rossato, its president and general manager, has received two new honors, being named to HousingWire’s Women of Influence and Inman’s Best in Finance list. The Inman award is the second in a row for Rossato.
Floify Brings Its Industry-Leading Point-Of-Sale Technology to the Mortgage Collaborative as a Preferred Partner
BOULDER, COLO – June 20, 2024 – Floify, the mortgage industry's leading point-of-sale (POS) solution, today announced that it has joined The Mortgage Collaborative (TMC), the nation’s largest independent cooperative network serving the mortgage industry. As a member of TMC’s Preferred Partner Network, Floify will provide its intuitive lending platform for mortgage lenders at a discounted rate to TMC members.
Floify’s Head of Marketing Courtney Dodd Named to HousingWire’s 2024 Marketing Leaders List
BOULDER, CO – June 3, 2024 – Floify, the mortgage industry's leading point-of-sale (POS) solution, today announced that its Head of Marketing, industry-veteran Courtney Dodd, has been named to HousingWire’s 2024 Marketing Leaders list. The award celebrates the industry’s most creative and influential marketing minds who have demonstrated a track record of transforming brands, leading teams and driving business results.
23-Year Industry Veteran Jason Mapes Joins Floify as Head of Sales
BOULDER, COLO – May 13, 2024 – Floify, the mortgage industry's leading point-of-sale (POS) solution, today announced the appointment of Jason Mapes as head of sales. Mapes, who previously served as director of sales for nCino’s Mortgage Suite, brings a wealth of experience to spearhead Floify’s national sales initiatives.
Courtney Dodd, Floify’s head of marketing, named a PROGRESS in Lending Sales, Marketing and PR Trailblazer
BOULDER, CO – May 10, 2024 – Floify, the mortgage industry's leading point-of-sale (POS) solution, today announced that its Head of Marketing, industry-veteran Courtney Dodd, has been named a 2024 Sales, Marketing and PR Trailblazer award honoree by PROGRESS in Lending. Now in its fifth year, the award recognizes the top sales, marketing and public relations executives making the biggest impact on the mortgage industry today.
Sydney Barber, Floify’s Head of Product, Named to HousingWire’s 2024 Rising Stars List
BOULDER, COLO – April 24, 2024 – Floify, the mortgage industry's leading point-of-sale (POS) solution, today announced that its Head of Product Sydney Barber, has been honored by HousingWire with its 2024 Rising Stars award.
Floify Supports Truv’s Verification of Borrower Income and Employment Service via New Integration
BOULDER, CO – April 17, 2024 – Floify, the mortgage industry's leading point-of-sale (POS) solution, today announced an integration with Truv, a consumer-permissioned data platform. The integration enables borrowers to electronically verify their income and employment as they apply for a mortgage loan.
Floify Prepopulates Loan Applications for Borrowers Using Data on File in Total Expert
BOULDER, COLO – April 9, 2024 – Floify, the mortgage industry's leading point-of-sale (POS) solution, today announced an enhanced integration with customer engagement platform Total Expert. This collaboration enables loan originators to effortlessly send pre populated loan applications to borrowers, leveraging the existing data within Total Expert. This feature is designed to streamline the loan origination process for lenders and enhance the application experience for borrowers by reducing redundant data entry.
Floify’s Sofia Rossato Named as Advisor to the Broker Action Coalition Board of Directors
BOULDER, CO – April 1, 2024 – Floify, the mortgage industry's leading point-of-sale (POS) solution, today announced that President and General Manager Sofia Rossato has been named as a board advisor to the newly formed board of Broker Action Coalition (BAC), a nonprofit organization created in 2022 to advocate for legislative reform and educational advancement within the independent mortgage broker community.
Floify Introduces Flexible Pricing With the Introduction of Lender Edition
BOULDER, COLO – March 10, 2024 – Floify, the mortgage industry’s leading point-of-sale (POS), today announced the launch of Lender Edition, a newly badged version of the popular mortgage point-of-sale that introduces a flexible per-loan pricing option for mortgage lenders.
Floify’s Sofia Rossato Honored with National Mortgage Professional’s 2024 Women of Inspiration Award
BOULDER, CO – March 6, 2024 – Floify, the mortgage industry’s leading point-of-sale (POS) solution, today announced that President and General Manager Sofia Rossato has been recognized as a National Mortgage Professional (NMP) 2024 Woman of Inspiration. The award recognizes women who are trailblazers, visionaries and leaders in the mortgage industry.
Floify Named a 2024 HW Tech100 Mortgage Honoree
BOULDER, COLO – February 02, 2024 – Floify, the mortgage industry's leading point-of-sale (POS) solution, announced that it has been named a HW Tech100 Mortgage award honoree. Floify was recognized as an exceedingly user-friendly point-of-sale (POS) whose easy-to-configure platform and rule-based automations have made it beloved among small and midsize lenders and mortgage brokers.
Floify Shares Findings From Survey of 150 Top-Producing Loan Originators
BOULDER, CO – January 24, 2024 –Floify, the mortgage industry’s leading point-of-sale (POS) solution, commissioned an independent study of 150 high-performing loan originators (LOs) in 2023 to gain recruiting and retention insights. “High-performing” LOs were defined as being in the top 20% of closed loan dollars or volume.
Floify Joins ACUMA to Help Credit Unions Elevate the Member Homebuying Experience
BOULDER, COLO – January 3, 2024 – Floify, the mortgage industry's leading point-of-sale (POS) solution, today announced that it has joined the American Credit Union Mortgage Association (ACUMA) as an affiliate member. Floify’s highly customizable point-of-sale platform helps credit unions improve the member mortgage experience while streamlining back-office processing.
Floify Taps Courtney Dodd as Head of Marketing to Reinvigorate Brand Presence
BOULDER, CO – November 27, 2023 – Floify, the mortgage industry’s leading point-of-sale solution, today announced that Courtney Dodd has joined its team as head of marketing. With 12 years of experience in the mortgage sector, Dodd is set to spearhead Floify’s marketing initiatives and reinforce its position as an innovator in the field.
Floify Announces the Launch of Verification of Income and Employment Waterfall Technology
BOULDER, COLO – September 19, 2023 – Floify, the mortgage industry's leading point-of-sale solution and subsidiary of Porch Group, Inc. ("Porch Group”) (NASDAQ: PRCH), today announced the launch of verification of income (VOI) and verification of employment (VOE) waterfall technology. The new features will help lenders and brokers save time and reduce costs during the loan origination process.
Floify Releases Single Sign-On Functionality to Improve Security and Streamline the Digital Loan Origination Process for Mortgage Borrowers
BOULDER, CO – June 29, 2022 – Floify, the mortgage industry's leading point-of-sale solution and subsidiary of Porch Group, Inc. ("Porch Group”) (NASDAQ: PRCH), just released their new Single Sign-On (SSO) functionality, making Floify the first of all major mortgage point-of-sale systems to implement this highly sought-after feature.
Floify Welcomes Sofia Rossato as President and General Manager, and Dan Goldman as VP of Sales
BOULDER, COLO – May 25, 2022 – Floify, the mortgage industry's leading point-of-sale solution and subsidiary of Porch Group, Inc. ("Porch Group”) (NASDAQ: PRCH), welcomes Sofia Rossato as President and General Manager, and Dan Goldman as VP of Sales. Rossato was previously the Chief Executive Officer at the omnichannel chat platform SnapEngage and brings over 20 years of leadership experience to Floify, while Goldman was the Senior Vice President of Sales at First Integrity Mortgage Services and brings more than 20 years of executive sales experience to Floify.
Floify Announces Upcoming Integration with ICE Mortgage Technology’s Encompass eClose Mortgage Solution
BOULDER, CO – March 11, 2022 – Floify, a leading point-of-sale solution in the mortgage industry and subsidiary of Porch Group, Inc. (NASDAQ: PRCH), today announced their integration with Encompass® eClose through ICE Mortgage TechnologyTM, part of Intercontinental Exchange, Inc. (NYSE: ICE), a leading global provider of data, technology and market infrastructure. This integration enables customers to leverage Encompass to drive quality and efficiency in the loan origination process.
Wolters Kluwer Compliance Solutions and Floify Announce Collaboration for eNote Digital Signature Closings
BOULDER, COLO – January 21, 2022 – Wolters Kluwer Compliance Solutions and Floify, a leading point-of-sale solution in the mortgage industry and subsidiary of Porch Group, Inc. (NASDAQ: PRCH), are collaborating to leverage the capabilities of Wolters Kluwer’s eOriginal product suite, the trusted leader in digital lending technology. The two companies are integrating Wolters Kluwer eOriginal’s digital promissory note (eNote) technology into Floify’s loan processing system through a hybrid e-closing process. This provides Floify customers a digital e-closing capability, allowing a digital signature over the traditional wet-signing approach.
Floify Announces Integration with Freddie Mac Loan Product Advisor (LPA)
BOULDER, CO – December 7, 2021 – Floify, the mortgage industry's leading point-of-sale solution and subsidiary of Porch Group, Inc. ("Porch") (NASDAQ: PRCH), today announced the integration of Freddie Mac Loan Product Advisor® (LPASM) to the Floify platform, offering concurrent access to the two largest mortgage Automated Underwriting Systems (AUSs).
Lender Price’s Product, Pricing and Eligibility (PPE) Engine is Now Integrated with Floify Point-of-Sale to Price and Lock Loan Rates with Ease
BOULDER, COLO – October 6, 2021 – Floify, the mortgage industry’s leading point-of-sale solution, announced it has integrated with Lender Price’s product pricing and eligibility engine, the company’s versatile technology that allows lenders, banks, and credit unions to manage product pricing for all mortgage types, including conforming, non-conforming and specialty loans. By enabling this integration, mortgage brokers and third-party originators can seamlessly access advanced lock and relock scenarios directly from the Floify point-of-sale.
Floify Integrates with Unify to Optimize Mortgage Loan Originators’ Sales and Marketing Processes
BOULDER, COLO – September 29, 2021 – Floify, the leading developer of point-of-sale (POS) technology for the mortgage industry, announced its integration with Unify, a customer relationship management (CRM) and marketing automation software built for mortgage professionals. The integration streamlines data flow between the POS and CRM systems, enabling automatic contact creation, which can include borrower, co-borrower and referral source details. The combined solution empowers loan originators to effortlessly deploy Unify’s marketing resources to prospects and in-process loan applicants for higher application conversion and loan pull-through rates.
Floify Joins Forces with LoanBeam to Provide Additional Loan Automation Solutions to Mortgage Professionals
BOULDER, COLO – July 20, 2021 – Floify, the mortgage industry’s leading point-of-sale solution, announced today it has integrated with LoanBeam, the verification technology that automates the complex and time-consuming process of income calculation. Through this integration, loan originators can now leverage LoanBeam’s APPSolute Tax solution within their Floify point-of-sale interface, allowing them to convert large, complex tax packages into qualifying income in a fraction of the time it would take to process them manually.
Floify Among HousingWire’s Tech100 Most Innovative Technology Companies for Fifth Consecutive Year
BOULDER, COLO – March 3, 2021 – Floify, developer of the mortgage industry’s leading digital mortgage automation technology, announced today it has been listed on HousingWire’s 2021 Tech100, which recognizes the 100 most innovative tech companies in the U.S. housing industry. This is the fifth consecutive year that Floify has won the prestigious award.
Floify Releases Native E-Signature Solution for Disclosure Desk
BOULDER, COLO – February 17, 2021 – Floify, the leading provider of digital loan origination technology, announced today it has released a major update to Floify E-Sign, the company’s popular native e-signature solution, to include support for Disclosure Desk. Floify E-Sign for Disclosure Desk enables enterprise lenders to seamlessly integrate their existing loan origination system (LOS) with Floify and the platform’s built-in e-signature solution to create a mobile-friendly point-of-sale (POS) system that streamlines the origination and disclosure process.
Floify Announces Native E-Signature Solution
BOULDER, COLO – December 1, 2020 – Floify, the leading provider of digital loan origination technology, announced today it has released Floify E-Sign, the company’s native e-signature solution. This highly anticipated addition to the company’s robust point-of-sale system delivers a powerful, mobile-optimized e-signature interface to mortgage professionals and their processing teams, helping to centralize a borrower's entire mortgage experience in one web-based portal.
Floify Releases New Hybrid E-Closing Solution
BOULDER, COLO – April 24, 2020 – Floify, the leading provider of digital mortgage technology, announced today it has released their new hybrid e- closing solution. This highly anticipated addition to the company’s robust point-of-sale system helps enterprise lenders stay ahead of evolving market conditions and appeal to their consumers’ appetites for digital offerings by enabling borrowers to electronically sign non-notarized portions of their mortgage closing package in advance of their in-person closing appointment. The result is a more focused signing session where only the necessary documents that need to be wet signed are presented, so borrowers can get in and out of the closing office in a matter of minutes.
Floify Releases New Version of their Digital Form 1003 Mortgage Application
BOULDER, COLO – December 12, 2019 – Floify, a leading provider of digital mortgage technology, announced today that it has released the third iteration of their web-based Form 1003 – the industry-standard mortgage application used by nearly all loan originators in the United States. This latest version of Floify’s popular 1003 provides lenders with more power and flexibility with their mortgage workflows, and empowers them to expand the borrower demographics they serve.
Floify Honored with Two Gold Stevie® Awards in 2019 American Business Awards®
BOULDER, COLO – May 7, 2019 – Floify, a provider of industry-leading digital mortgage automation technology, announced today it has been named the winner of two Gold Stevie® Awards in the FinTech Solution and Founding Team of the Year categories in the 17th Annual American Business Awards®.
Floify Wins Innovations Award
BOULDER, COLO – March 28, 2019 – Floify, an industry-leading digital mortgage automation solution, announced today it has received an Innovations Award from the PROGRESS in Lending Association. The award was presented to the company at a ceremony earlier this week during the Mortgage Bankers Association’s 2019 Technology Solutions Conference in Dallas, Texas.
Floify Announces Integration with Ellie Mae’s Encompass® Digital Mortgage Solution
BOULDER, COLO – March 28, 2019 – Floify, the next-generation mortgage point-of-sale system, announced today that its end-to-end loan platform is now available for use with Ellie Mae’s Encompass® digital mortgage solution. The seamless, two-way integration allows lenders to access Encompass directly through Floify to drive quality and efficiency in the loan origination process.
Floify Joins with Plaid to Automate the Collection of Mortgage Borrower Asset Reports
BOULDER, COLO – March 08, 2019 – Floify, an innovative mortgage point-of-sale solution, announced today it has joined forces with Plaid, the technology platform and data network powering many of the largest and fastest-growing applications and businesses in financial technology. The partnership enables lenders and loan originators to order and receive Plaid’s Asset Reports from the Floify point-of-sale solution, simply by having consumers connect their bank account through Plaid.
Floify Among Tech100 Most Innovative Tech Companies for Third Consecutive Year
BOULDER, COLO – April 3, 2019 – Floify, a provider of industry-leading digital mortgage automation technology, announced today it has been listed on HousingWire’s 2019 HW Tech100, which recognizes the 100 most innovative tech companies in the U.S. housing industry. This is the third consecutive year that Floify has won the prestigious award.
Floify Integrates with Jungo to Simplify Document and Customer Relations Management for Mortgage Professionals
BOULDER, COLO – December 14, 2018 – Floify, the leading developer of loan automation solutions for the mortgage industry, announced today an integration with Jungo, a third-party provider of marketing, co-marketing, compliance, and CRM solutions for financial experts.
Floify Joins with Equifax to Expand Features and Functionality of their Next-Generation Mortgage Point-of-Sale Solution
BOULDER, COLO – December 06, 2018 – Floify, the mortgage industry’s leading point-of-sale solution, announced today it is joining forces with global information solutions company, Equifax. This partnership integrates the power of the Equifax Trended Credit*Hi-Lite™ and The Work Number®, which enables eligibility for Day 1 Certainty® from Fannie Mae, with Floify’s flexible and feature-packed mortgage automation solution.
Floify and CBCInnovis Join Forces to Provide Seamless Credit Reporting at Loan Origination
BOULDER, COLO – October 18, 2018 – Floify, the mortgage industry’s leading point-of-sale solution, announced today an integration with CBCInnovis, a leading provider of credit and data verification services to the mortgage lending industry.
American Financial Resources, Inc.’s Wholesale Division to Offer Floify’s Digital Mortgage Point-of-Sale Solution to its Network of Broker Partners
BOULDER, COLO – October 17, 2018 – Floify, the mortgage industry’s leading point-of-sale solution, announced today a partnership with national residential mortgage lender, AFR Wholesale, a division of American Financial Resources, Inc., to offer Floify’s automation technology to AFR’s independent network of broker partners.
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Floify Integrates with Credit Plus, Inc. to Seamlessly Deliver Trended Credit Reports to Mortgage Professionals
BOULDER, COLO – January 10, 2018 – Floify, the leading provider of loan automation solutions for the mortgage industry, announced today an integration with Credit Plus, Inc., a third-party verifications specialist offering products and services for mortgage professionals. This new integration enables loan originators who are using Floify to streamline their mortgage workflows to automatically collect a borrower’s trended credit report from Credit Plus, Inc. upon submission of a loan application, or on-demand from their Floify dashboard.
Floify Partners with Byte Software to Expand Mortgage Automation Solutions for Mortgage Professionals
BOULDER, COLO – November 28, 2017 – As mortgage professionals seek new ways to streamline their mortgage process to keep up with a growing pool of borrowers, Floify, the automation solution of top-producing loan officers (LOs), announced its partnership with world-class LOS provider, Byte Software. This strategic partnership will result in a deep integration between the two solutions, and aims to provide LOs with even more flexibility when choosing an LOS and mortgage automation system to help run their businesses.
Floify Partners with LendingQB to Expand Mortgage Automation Solutions for Loan Officers and Mortgage Professionals
BOULDER, COLO – October 24, 2017 – As mortgage professionals seek new ways to streamline their mortgage process in an effort to keep up with a growing pool of borrowers, Floify, the automation solution of top-producing loan officers (LOs), announced its partnership with world-class loan origination system (LOS), LendingQB. This strategic partnership will result in a deep integration between the two solutions, and aim to provide LOs with even more flexibility when choosing LOS and mortgage automation systems to help run their businesses.
Floify Unites with I Love Mortgage Brokering to Support Their 100 Million Dollar Journey
BOULDER, COLO. – October 17, 2017 – Floify, the mortgage automation solution for top-producing loan originators (LO), today announced its partnership with I Love Mortgage Brokering (ILMB) and their new web series, 100 Million Dollar Journey. Founded by Scott Peckford, a Kelowna, British Columbia-based mortgage broker, the series documents fellow LO, Jewels Ferris, and her experience with the ups and downs of the mortgage industry as she attempts to turn an $8 million-a-year business into $100 million.