PRESS RELEASE: Sydney Barber, Floify’s Head of Product, Named to HousingWire’s 2024 Rising Stars List

BOULDER, CO – April 24, 2024 – Floify, the mortgage industry's leading point-of-sale (POS) solution, today announced that its Head of Product Sydney Barber, has been honored by HousingWire with its 2024 Rising Stars award.

HousingWire’s Rising Stars award recognizes leaders ages 40 years and younger who are driving the mortgage, real estate and fintech industries forward. For 2024, HousingWire chose 80 Rising Stars based on “their professional achievements within their organizations, contributions to the overall housing economy, community outreach, client impact and personal success.”

“We are extremely proud of Sydney and this recognition she’s received from HousingWire,” said Sofia Rossato, president and general manager at Floify. “Sydney adds value to every interaction, internal and external, and produces amazing results. She embodies the values of our company of showing professionalism, respect and integrity in all interactions.”

Since Barber joined Floify in 2019, she’s spearheaded dozens of product enhancements to help its customers operate more efficiently in a volatile market. Notably, she was hands-on in the development and launch of a verification of income (VOI) and verification of employment (VOE) waterfall workflow feature, Floify Broker Edition and Floify Lender Edition. Barber’s dedication to continuously adding value for Floify users directly contributed to the company achieving a 97.6% customer satisfaction score in 2023.

"The Rising Stars award is one of my favorite industry awards because it reinforces the bright future that exists in mortgage and real estate,” said HousingWire Editor-in-Chief Sarah Wheeler. "In an industry that has experienced its share of challenges and successes, these young leaders bring a fresh perspective, innovative ideas and a relentless drive to shape the future of the industry, and I am continuously impressed by the level of talent that we see each year.”

“It’s certainly an honor to be named to HousingWire’s Rising Stars list for 2024,” said Barber. “I couldn’t be more excited about my work at Floify to improve the point of sale experience for lenders and their customers.”

HousingWire’s selection committee chose this year’s Rising Stars based on their professional achievements within their organizations, contributions to the overall housing economy, community outreach, client impact and personal success. The 2024 Rising Stars award winners can be viewed on the HousingWire website.

About Floify:

Floify is a digital mortgage automation solution that streamlines the loan process by providing a secure application, communication, and document portal between lenders, borrowers, referral partners, and other mortgage stakeholders. Loan originators use the platform to collect and verify borrower documentation, track loan progress, communicate with borrowers and real estate agents, and close loans faster. The company is based in Boulder, Colorado and is a subsidiary of Porch Group, Inc. ("Porch Group”) (NASDAQ: PRCH). For more information, visit the company’s website at or on social media at Facebook, LinkedIn, or Twitter / X.

Forward-Looking Statements:

Certain statements in this release may be considered “forward-looking statements” within the meaning of the “safe harbor” provisions of the United States Private Securities Litigation Reform Act of 1995.   Although the Company believes that its plans, intentions, and expectations reflected in or suggested by these forward-looking statements are reasonable, the Company cannot assure you that it will achieve or realize these plans, intentions, or expectations. Forward-looking statements are inherently subject to risks, uncertainties, assumptions, and other factors which could cause actual results to differ materially from those expressed or implied by such forward-looking statements. Generally, statements that are not historical facts, including statements concerning the Company’s possible or assumed future actions, business strategies, events, or results of operations, are forward-looking statements. These statements may be preceded by, followed by, or include the words “believes,” “estimates,” “expects,” “projects,” “forecasts,” “may,” “will,” “should,” “seeks,” “plans,” “scheduled,” “anticipates,” “intends,” or similar expressions.

These forward-looking statements are based upon estimates and assumptions that, while considered reasonable by Porch and its management at the time they are made, are inherently uncertain.  Factors that may cause actual results to differ materially from current expectations include, but are not limited to:  (1) expansion plans and opportunities, and managing growth, to build a consumer brand; (2) the incidence, frequency, and severity of weather events, extensive wildfires, and other catastrophes; (3) economic conditions, especially those affecting the housing, insurance, and financial markets; (4) expectations regarding revenue, cost of revenue, operating expenses, and the ability to achieve and maintain future profitability; (5) existing and developing federal and state laws and regulations, including with respect to insurance, warranty, privacy, information security, data protection and taxation, and management’s interpretation of and compliance with such laws and regulations; (6) the Company’s reinsurance program, which includes the use of a captive reinsurer, the success of which is dependent on a number of factors outside management’s control, along with reliance on reinsurance to protect us against loss; (7) uncertainties related to regulatory approval of insurance rates, policy forms, insurance products, license applications, acquisitions of businesses or strategic initiatives, including the reciprocal restructuring, and other matters within the purview of insurance regulators; (8) reliance on strategic, proprietary relationships to provide the Company with access to personal data and product information, and the ability to use such data and information to increase transaction volume and attract and retain customers; (9) the ability to develop new, or enhance existing, products, services, and features and bring them to market in a timely manner; (10) changes in capital requirements, and the ability to access capital when needed to provide statutory surplus; (11) the increased costs and initiatives required to address new legal and regulatory requirements arising from developments related to cybersecurity, privacy, and data governance and the increased costs and initiatives to protect against data breaches, cyber-attacks, virus or malware attacks, or other infiltrations or incidents affecting system integrity, availability and performance; (12) retaining and attracting skilled and experienced employees; (13) costs related to being a public company; and (14) other risks and uncertainties discussed in Part I, Item 1A, “Risk Factors,” in the Company’s Annual Report on Form 10-K for the year ended December 31, 2022, and in Part II, Item 1A, “Risk Factors,” in our Quarterly Report on Form 10-Q for the quarter ended March 31, 2023, as well as those discussed in subsequent reports filed with the Securities and Exchange Commission (“SEC”), all of which are available on the SEC’s website at

Nothing in this release should be regarded as a representation by any person that the forward-looking statements set forth herein will be achieved or that any of the contemplated results of such forward-looking statements will be achieved. You should not place undue reliance on forward-looking statements, which speak only as of the date of this release. Unless specifically indicated otherwise, the forward-looking statements in this release do not reflect the potential impact of any divestitures, mergers, acquisitions, or other business combinations that have not been completed as of the date of this release. Porch does not undertake any duty to update these forward-looking statements, whether as a result of changed circumstances, new information, future events or otherwise, except as may be required by law.

Twitter: @Floify  @HousingWire #brokers #mortgage #fintech

Media Contact
Johnna Szegda
Depth for Floify