Floify Named One of 2017’s Most Innovative Companies - Read More!

Streamline Your Mortgage Office

How to Calculate the ROI of Your Mortgage Software

mortgage software return on investment roi

When loan originators put time and money into implementing changes to their workflow, they are expecting there will be an improvement in one area or another. Being able to calculate the positive or negative return you are getting on your mortgage software investment is critical to understanding which systems are actually helping your business, and […]

Read more

The Digital Mortgage of Today and Tomorrow

digital mortgage

Today, borrowers live in a connected world where a pizza ordered from Dominos is tracked in every stage from ordering to delivery, and they’ve come to expect the same from their business interactions. This culture shift has created an expectation amongst consumers that the mortgage industry needs to embrace an end-to-end digital mortgage. What is […]

Read more

Eliminating Mortgage Fraud with Direct Source Data Integrations

mortgage fraud automated validation

In CoreLogic’s 2016 annual mortgage fraud report, they found that the risk for borrower income fraud increased 12.5% year-over year and the risk of mortgage application fraud also increased 3.9% in the same time period. While mortgage fraud can come in many forms and can be perpetuated by any party involved in the transaction, these […]

Read more

LenderHomePage integration and new notes feature

LenderHomePage.com integrates Floify platform   LenderHomePage.com has fully integrated the Floify platform into the services they provide for loan officers and lenders. LenderHomePage.com specializes in mortgage websites, mortgage calculator mobile apps, landing pages and web-based marketing services. Working hand-in-hand with a company that selected Floify as their mortgage automation platform, LenderHomePage.com was able to not […]

Read more

Why You Should Be Listening to a Mortgage Podcast

mortgage podcast ilmb

Leveraging peers, mentors, and coaches is widely considered to be the fastest way to learn and grow in the mortgage industry, but it’s not always easy to find a willing mentor or to afford a good coach when you’re just starting out in the business. This is when a good mortgage podcast can be an […]

Read more

Mortgage Automation Platform, Floify, Adds Jungo App to App Store Library

loan officer mortgage technology software

BOULDER, Colo., May 25th, 2017 Floify, the leading provider of mortgage automation software for loan originators, announces the addition of a Jungo CRM app to its Floify App Store. Floify’s App Store lets 3rd party developers build their own apps and offer services with visual representation within the Floify user interface. Built by Razor IT, […]

Read more

How Top Mortgage Tech Providers Win With Partnerships

enterprise mortgage software integration

Customers Prefer Providers that Prioritize Integration When scanning the enterprise mortgage technology space, it is apparent that the companies who have risen to the top are those that have promoted the integration of complementary services. With so much mortgage software available now, lending teams are hungry for platforms that value these integrations, and provide open […]

Read more

Mortgage Automation Platform, Floify, Launches Disclosure Desk, Streamlining Disclosure Workflow For Lenders

streamline mortgage disclosures

BOULDER, Colo., May 11th, 2017 — Mortgage Automation Software provider, Floify, announced the launch of their new Disclosure Desk, which allows lenders and compliance teams to streamline the entire disclosure process from within their Floify account. Floify launched Disclosure Desk in response to overwhelming demand from lenders for a more efficient and accountable way to […]

Read more

Has the Mortgage Industry Adjusted to TRID?

trid mortgage disclosures regulation

The road to a successful TRID rollout has been full of starts and stops over the last year-and-a-half. Concerns remain, but there have been improvements to the mortgage origination process that have come as a response to the new rule and the industry can expect a continued focus on enhancing the mortgage disclosure process.The implementation of the […]

Read more

Mortgage Automation Platform, Floify, Launches App Store, Giving Loan Officers Access to Library of 3rd Party Mortgage Apps

floify mortgage automation app store

BOULDER, Colo., April 27th, 2017 —Floify, the leading provider of mortgage automation software, announces the launch of the Floify App Store, which allows other industry providers to build complementary apps that offer their branded data and functionality visually within the Floify platform. Floify’s 150,000 registered users already have access to Floify-built integrations with loan origination […]

Read more

The Future of Mortgage Technology (White Paper)

Floify, the leading provider of mortgage automation software has teamed with mortgage industry veteran, Rob Chrisman, to develop a white paper in response to feedback from loan officers who were asking how they could better prepare their teams for the “year of mortgage tech”. As the mortgage process becomes more streamlined, loan officers place increasing […]

Read more

What is Mortgage Software?

mortgage software

Mortgage software consists of computer programs, both cloud and on-premise, designed to replace traditionally manual operations that were historically handled by individuals during the origination or servicing of mortgages. When it comes to origination, mortgage software comes in a variety of packages depending on the functionality desired. There is software that is specifically designed to […]

Read more

Now Available: Loan Officer Recruitment and Retention Study

loan officer recruiting factors

Floify announced the results of an industry-wide study on loan officer recruitment and retention. The study solicited over 13,000 mortgage originators, specifically loan officers, branch managers, and area sales managers. The analysis focused on loan originators with an annual loan volume of $21 million or more in order to distinguish the needs and priorities of […]

Read more

Floify Launches Mortgage Automation Mobile App for Apple and Android Devices

mobile mortgage app loan officers

Floify, the leading provider of mortgage automation software, announces the release of its mobile mortgage app, which allows loan officers, real estate agents and borrowers to manage the loan process from any mobile device. Floify, the leading provider of mortgage automation software, announces the release of its mobile mortgage app, which allows loan officers, real […]

Read more

The Path To $100M in Loan Volume (white paper)

white paper path to 100 million loan volume mortgage

​Floify, the leading provider of mortgage automation software has teamed with mortgage industry experts to develop a white paper that teaches loan officers and branch managers the step-by-step path to growing annual loan volumes to $100M. Top-performers and industry coaches Lisa Wells and Andy Zemon, who drive a combined $120m in annual loan volume, will […]

Read more

Floify releases mobile mortgage app as borrowers seek more channels to engage

mobile mortgage app technology floify

Loan officers now have flexible options for working with mortgage borrowers who are on the goThe upward trend in consumer’s mobile usage is not subsiding anytime soon. As of a 2015 Pew Research Center study, 68% of adults in the US owned a smartphone (up from just 35% in 2011). Furthermore, the usage of mobile to […]

Read more

The Loan Officer Technology Stack

loan officer mortgage technology software

The Loan Officer Software Stack is Largest in Housing In a high producing mortgage environment, loan officer software needs can be broken down into three essential functions: lead generation, borrower/partner experience, and business operations.  In order to cover all these areas, lender’s need to acquire a large “stack” of mortgage tech to implement into their process.​Today’s digitally […]

Read more

Rob Chrisman and Floify Present “Future of Mortgage Technology” Webinar

rob chrisman future mortgage technology webinar

Industry Veteran, Rob Chrisman, and Mortgage Automation Platform, Floify, Help Loan Officers Prepare For Year Of Mortgage Technology Integrations Floify, the leading provider of mortgage automation software, and mortgage industry veteran, Rob Chrisman, host “The Future of Mortgage Technology” webinar on March 23rd, 2017 from 1:00-2:00pm ET. All registrants will receive a recording after the […]

Read more

2017 is the Year of Mortgage Technology Integration

mortgage technology integration

Mortgage Teams Increase Demand for Integrated Systems There’s one big reason why integration of technologies will be a focal point for the mortgage industry in 2017: it’s good business. Over the last few years, mortgage technology has exploded onto the scene with a rush of new operators looking to carve out their own space in the […]

Read more

3 Problems Caused When Mortgage Software Systems Don’t Talk to Each Other

mortgage software systems technology integration

Steer clear of these unintended, and completely avoidable, issues with your mortgage tech Over the last couple of years there has been a surge in mortgage software systems coming to market, including CRM’s, LOS’, eSignature, cloud storage, marketing automation, and others all designed to help a loan officer and their team become more organized and […]

Read more

Floify Named One of 2017’s Most Innovative Companies

mortgage tech innovation

We are excited to announce that today, Floify’s mortgage automation platform was named one of 2017’s most innovative platforms, awarded by HousingWire’s TECH100.“The companies that make up the 2017 HW TECH100™ are the cream of the crop of the entire housing industry, from real estate to mortgage lending, servicing, and investment,” said HousingWire Senior Financial […]

Read more

6 Ways Loan Management Software Improves the Mortgage Process

loan management software

In every industry, finding ways to be more efficient is critical to increasing output. In the mortgage industry, spending less time gathering and processing documents and communicating updates to your team and to your clients can dramatically increase the amount of loans you can service. Below, we outline 6 ways Floify loan management software can […]

Read more

5 Essential Features of Cloud Mortgage Software

mortgage software comparison

At Floify, we are dedicated to providing the best cloud mortgage software possible to mortgage lenders across the United States. If you are a mortgage lender who is looking for a platform to streamline the mortgage approval process, here are the 5 essential features you’ll need. Document Portal Managing just one mortgage can take hundreds […]

Read more

Grow Your Mortgage Business by Focusing on the Right Questions

grow your mortgage business focus control loan officer

Re-direct energy into controllable actions One of the biggest keys to success for any business professional, but particularly for loan officers, is how to effectively manage your mental bandwidth. Spend less time and energy worrying or contemplating items that are out of your control, and divert that energy into the top, most-influential, items that will allow […]

Read more

Nation’s Top-Performing Loan Officers Host Webinar On How to Grow Loan Origination Business to $100M

path to 100m loan volume webinar

Powerhouse panel breaks down the key steps to reaching $100M milestone in annual loan volumeBOULDER, Colo., January 10th, 2017 —Floify, the leading provider of mortgage automation software, is teaming with mortgage industry experts to host a webinar that teaches loan officers and branch managers the step-by-step path to growing annual loan volumes to $100M. Top-performers […]

Read more

Floify Enhances the eConsent and Auth to Pull Credit

econsent esignature edisclosure

Floify has recently rolled-out new features designed to automate the eConsent and Authorization to Pull Credit process for our customers.  These product updates were built in response to the surge in lenders and borrowers who are now conducting business electronically and needed a better and faster way to collect these authorizations. Consent to conduct business electronically​Before […]

Read more

The Path to $100M in Loan Volume (Webinar)

The largest predictor of LO success is how well a team understands the growth impact of skill sets, leadership, culture, and systems, their order of importance, and when to focus on each. High loan volume is achievable by anyone willing to learn the methods for harnessing those impacts. Join us for a powerhouse panel on […]

Read more

The Growing Importance of Having a Mobile-Friendly Platform

mobile smartphone fintech

Usage of mobile-friendly banking and financial tech continues to increaseAt the time of a 2015 study by the Pew Research Center, 68% of adults in the US owned a smartphone. This figure was a steep rise from the 35% of adults that had a smartphone in 2011, just four years earlier. Tablet computer ownership has also […]

Read more

How Does Asset Verification From AccountChek™ by FormFree Work?

mortgage automated asset verification accountchek formfree

Since we announced our partnership with AccountChek™ by FormFree, many people have asked us, “how does AccountChek™ asset verification actually work?” Fortunately, the secure, direct-source verification process is simple and straightforward to use for both lenders and borrowers.What steps do the lender and borrower have to take?As a lender, there are only a few steps that […]

Read more

Floify and FormFree Partner To Deliver Secure Automated Asset Verification to Mortgage Industry

floify formfree accountchek automated asset verification

Partnership protects and improves the security of financial data shared between lenders and borrowersBOULDER, Colo., Dec. 14, 2016 —Floify and FormFree today announced a partnership that integrates FormFree’s AccountChek™ asset verification solution with Floify’s mortgage automation technology platform. The partnership enables Floify’s lenders to request, analyze and certify a borrower’s financial data directly from their […]

Read more

What If Fannie and Freddie Do Get Privatized Again?

privatizing fannie freddie GSE

Steve Mnuchin, President-elect Trump’s Treasury nominee, caused quite a stir recently when he said in an interview that privatizing the government-sponsored entities Fannie Mae and Freddie Mac would be “on the top-10 list of things” that the administration would seek to get done. By the end of trading that day, the shares of both Fannie […]

Read more

How Secure Is Your Loan Management Strategy?

loan management software security

If you were really paying attention during this recent election cycle, one thing was made abundantly clear: email is NOT a safe way to communicate delicate information. Whether it was Hillary Clinton’s private email server vulnerability or the DNC hack, it was made obvious to all that no matter who you are, if a motivated […]

Read more

The next generation of borrowers will demand a digital mortgage experience

digital mortgage experience millennial

There is a shift underway in the mortgage industry towards the adoption of technologies that give borrowers a digital mortgage experience and that create efficiencies and cost savings in loan production for lenders. This shift was a central theme at the Mortgage Bankers Association’s annual conference last month as speakers and panelists noted the mortgage […]

Read more

Floify Now Integrates with over 16,000 Top US Financial Institutions

automated asset verification integration banks

Floify’s mortgage automation platform now integrates with over 16,000 top US financial institutions, allowing loan officers the ability to quickly and securely verify transaction history for borrower checking and savings accounts, lines of credit, and investment assets such as CDs and money market accounts.Floify’s network of banking partners is now the largest in the mortgage […]

Read more

What Do Top Loan Officers Look for in a Mortgage Company?

loan officer recruitment retention study

The greatest differentiator between mortgage companies is how well they recruit and retain superior talent. Research from the STRATMOR Group has shown that the top 20% of loan officers account for 57% of total loan volume, with the top 40% of originators bringing in 80% of total loan volume. A purchase-oriented environment is where top […]

Read more

Fannie and Freddie adding automated validation tools to AUS systems

automated validation income assets employment

GSE’s integrating income and asset validation to help reduce origination costsThe mortgage industry was set abuzz on Monday when the GSEs Fannie Mae and Freddie Mac both announced sweeping changes to their automated underwriting systems, including an automated appraisal valuation tool. Somewhat of an undercard to the appraisal news was the news that Fannie and Freddie […]

Read more

Top Mortgage CRM Software Review

top mortgage crm software

Mortgage industry-specific solutions now the normA good mortgage CRM is a critical piece of software for a loan officer and their teams. It keeps their prospects, customers, referral partners, and other contacts all organized in a central location. Having a system that fits your needs and process can be a huge benefit, and today there […]

Read more

Floify’s Lastest Product Release Automates the Collection and Verification of Borrower Documents

automated income verification

Floify speeds loan process for loan officers and homebuyers with automated verification of borrower income, assets and tax returns.Floify, a leading mortgage automation technology platform, announced the release of new automated verification features that accelerate the time-consuming and manual mortgage process of collecting and verifying borrower loan documents. Floify’s automated asset verification feature allows borrowers to […]

Read more

How does trended credit data affect the mortgage industry?

trended credit history

How does trended credit history impact the mortgage lending industry?When Fannie Mae released Desktop Underwriter Version 10.0 on September 24, 2016, the automated underwriting system had a substantial change in risk assessment: the use of a borrower’s trended credit data.This is the first widespread use of a borrower’s trended credit history in the mortgage industry. While […]

Read more

Automating the Mortgage Document Collection Process

mortgage document collection automation

Fast, pain-free, mortgage document collection Streamlining the lending process by automating the mortgage document collection process is a technological breakthrough that more and more borrowers are looking for when they choose their lender. Nonbanks like Quicken Loans (Rocket Mortgage) have already begun capitalizing on the efficiencies and loan file accuracy that these automations provide. Even Guaranteed Rate, a […]

Read more

NAMB offering grants to start an independent mortgage brokerage

mortgage brokerage grant program

NAMB partners with UWM to offer startup grantsThe National Association of Mortgage Brokers (NAMB) has rolled out a new KickStart program that will offer grants to loan originators who dream of opening their very own independent mortgage brokerage. The program’s first sponsor, United Wholesale Mortgage (UWM), provided a $500,000 grant of their own to get the program […]

Read more

The 3 most common complaints about the mortgage lending process

mortgage lending process complaints

Avoid these mortgage lending process issues to win repeat business and referralsWe scoured the internet in a review of the most common complaints that are leveled at loan officers about the mortgage lending process. We looked at not just what borrowers had to say, but real estate agents as well.Why is this important? Because 92% […]

Read more

The right mortgage lending software improves borrower experience

mortgage lending software system

Avoid negative reviews, and win more referralsOne thing that we know for sure is that bad software almost always leads to a frustrating experience for anyone that must use it. The opposite is true as well: choosing a mortgage lending software, or mortgage automation system, that presents a clean, streamlined, and intuitive front to borrowers and […]

Read more

How to build the team and mortgage process that will let you work less hours

improve mortgage process

Become happier, more productive, and more efficientBuild a team and mortgage process with purpose so that you aren’t grinding yourself into dust, and you will find that production and efficiency (as well as happiness) increase dramatically.Whether you’re working longer hours, checking your email as soon as you get out of bed, skipping lunch, or taking time […]

Read more

New stuff! Deadline notice timing, and edit doc name/description!

after selecting the edit icon you will be given the option to change the name and description of the document

As you probably know, we’re SUPER BUSY launching our automated asset verification feature, but in the meantime we’ve got some new usability improvements to show off. We’ve added more customization to some of the core functions of Floify, like adjusting the timing of the deadline notice. Edit document name and description Sometimes, when a borrower […]

Read more

Lessons from Rocket Mortgage: create a hybrid mortgage machine

hybrid mortgage lending

The meteoric growth of Rocket Mortgage has demonstrated exactly what loan officers need to do to continue to be competitive in the marketplace of tomorrow. The answer? Adopt a hybrid mortgage lending process. A hybrid mortgage approach combines the traditional, relationship-heavy, lending techniques with modern technology aimed at enhancing and streamlining the process. Below, we’ll show you […]

Read more

FNMA 1003 Loan Application Redesign – What You Need To Know

fnma 1003 urla loan

For the first time in more than 20 years, Fannie Mae and Freddie Mac (the GSEs) have redesigned the Uniform Residential Loan Application (URLA), also known as the 1003 loan application and the 65 loan application, respectively. The purpose behind the redesign is multifold. The GSEs’ stated main objectives were to: Update the URLA to […]

Read more

Social media marketing for loan officers

Use these social media marketing tips as part of your overall marketing strategy Social media is no longer a phenomenon, it is now the norm. According to polling conducted by Pew Research Center, 72% of all adult internet users are on Facebook. The data also shows that social media isn’t just for young-folk anymore: Beyond the […]

Read more

Floify’s API is open for mortgage tech developers

A little over a year ago, Floify Founder and CEO Dave Sims wrote an article for Inman.com in which he described the lack of open developer APIs in the mortgage tech space. (Dave does a great job of explaining the nuances of open vs closed APIs and the issues at hand in the article.) What […]

Read more

Speed up mortgage closing with eSignature

esignature mortgage closing

The CFPB has established that eClosings, or a mortgage closing that relies on technology, have tons of potential to improve the consumer experience. The beauty here is that there is also a lot of upside for process-oriented mortgage originators as well! You want to start incorporating elements of eClosing into your process, and you’ve got some […]

Read more

How to Generate More Mortgage Leads from Referral Partners

generate mortgage leads

Referrals are the lifeblood of the mortgage originator. Having real estate agents and other trusted partners sending you mortgage leads is one of the best ways to keep your pipeline full. We’ve spoken with some big producers about how they connect with new referral partners, and how they go about reinforcing those relationships to generate more business […]

Read more

3 ways to improve your mortgage website

With borrowers becoming more and more digitally inclined, a well designed mortgage website with easy-to-use tools and lead capture devices is an absolute must. After you’ve got those pieces in line, use these website tips to take your personal mortgage brand to the next level, build trust with your clients, and stand out from the […]

Read more

New improvements to mortgage milestones!

One of the most popular features of the Floify platform is the automated status updates and mortgage milestones. This is a simple way to keep your borrowers, loan partners, and referral partners in-the-loop and informed with a couple clicks of your mouse. Now you have more flexibility when sending out your mortgage milestones email updates! TO […]

Read more

Automated asset verification is coming to Floify

Wouldn’t it be great if there was a way to securely and easily get borrower bank statements, retirement accounts, and other documents straight from your borrowers’ financial institutions into Floify? That would be fantastic. It’s called automated asset verification, and we’re bringing it to Floify. Automated asset verification This is going to be AWESOME.  We’re […]

Read more

Boost Your Referrals with Instant Pre-Approval Letters

We know that loan originators thrive on referrals from real estate agents and other partners, so we’ve created a way to bring those third parties closer to you! Now you can give your referral partners their own portal. Once there, they can track the progress of loans that you’ve invited them to, upload documents, and […]

Read more

Master the Floify deadline reminder

Floify sends borrowers friendly reminders when they still owe docs After a set period of time, if your borrowers still have unfulfilled or pending document requests, Floify will send them a (customizable) friendly reminder to get you those docs. If borrowers continue to owe documents, Floify will send that reminder email every week thereafter. Along […]

Read more

We’ve made our Encompass integration even better!

Floify can now search Encompass for matching loan files Many companies we work with on an Enterprise level use our Encompass integration to tie their mortgage LOS together with Floify. We’re working hard behind the scenes to make that integration even more powerful! The newest addition to the integration is the ability to search Encompass […]

Read more

Customizing your needs-list email for max effectiveness

Needs-list email suggestions and samples For many of our customers, this automated email is the first introduction their borrower will get to the secure portal where they will be uploading their personal documentation. This email can be crucial in order to ensure a smooth, and quick, process. The big question: what exactly are we trying to accomplish […]

Read more

More new features and improvements!

We’re constantly improving the Floify software to make it faster and provide a robust suite of features. Check out our latest improvements below! Integrations Google Drive: Similar to our Dropbox and Box integrations, this integration will let users upload collected docs from Floify directly into their Google Drive cloud storage. Usability Pagination: We’ve started paginating your Active […]

Read more

New feature adds admin oversight, shared support, and team customizations

Company Dashboard goes live Business and Enterprise level companies with multiple teams/branches will gain further oversight, support, and customization benefits from our new Company Dashboard feature. Administrator Oversight: Company admins will now have the ability to oversee all manager accounts that fall under their company umbrella. Basic reporting functions will follow later this year. Unique Customizations: Individual LOs/Teams/Branches […]

Read more

Floify has a cool new feature!

New feature: Simultaneous document accept and reject   With the rollout of Floify’s new simultaneous accept and reject feature, you no longer have to discard your borrower’s docs if they don’t completely fulfill your request. Users now have the ability to reject the document, re-issue the document request, but still accept and store the document […]

Read more

Interview: Top producer and the CORE training coach Jen Hernandez

Coaching other mortgage originators helps team leader stay accountable and productive Before Jennifer Hernandez and The Hernandez Team were funding 200 loans a year, she was crashing from working 12 hour days and eating lunch when most would eat dinner. Now, her team is a well-oiled machine producing $65 million in loan volume, and set up to […]

Read more

Why you should hire for culture, and train for skill in your mortgage office

Employees who “fit” enjoy greater success and longevity Research has concluded that employees who fit well with their organization, coworkers, and supervisor had greater job satisfaction, superior job performance, and were more likely to remain with their organization. In other words: make sure your hire fits the culture of your organization and you could be […]

Read more

Help files to solve your Floify conundrums

Floify is designed to be a simple and intuitive interface for mortgage originators to collect borrower documents, and automatically update borrowers and third parties on the progress of their loan. However, occasionally there are hiccups, and we have begun rolling out fresh help articles to address some of the common sticking points for users. Borrower […]

Read more

Interview: Top Producer James Pulsipher Talks Mortgage Workflow

Top mortgage originator uses tasking systems to set pace for 470 units funded in 2015 James Pulsipher is known within the mortgage origination industry for a couple of things: producing high volumes, and his preference for finding new levels of efficiency by using his brain and experience, not his wallet, to improve the mortgage workflow […]

Read more

How eClosings improve mortgage experience

eclosings mortgage experience

CFPB study links higher scores with technology-supplemented eClosings Embracing the benefits of technology can potentially provide a smoother, more efficient closing process for borrowers as well as less delays and costs for lenders. Let’s review in detail a recent Consumer Financial Protection Bureau (CFPB) study, where mortgage eClosings were associated with higher scores for certain […]

Read more

Floify’s DocuSign eSignature Integration is Now Live

Floify’s integration with DocuSign is now live and usable from your lender dashboard. With this powerful integration, Floify can become your single customer-facing portal for document collection AND eSignature. In order to use the DocuSign integration, you must have or sign-up for a DocuSign user account. Then, you must link your floify to your DocuSign […]

Read more

floify has new features!

We’ve got some exciting new features that are now live on Floify: Floify users will now see the number of documents pending review in their pipeline dynamically shown in their browser’s tab when at the home dashboard. Use the filter option to only display the number of docs pending review for a particular team member. […]

Read more

How a mortgage team used Floify to prepare for TRID

“Floify’s really helping to transition what we’re doing as a team, and I feel very confident that it’s going to be one of the critical factors that’s going to help us get through TRID.” During a recent check-in with a top producing mortgage originator, we were given a great tip about how her team used […]

Read more

Our Founder and CEO was recently interviewed by Mint.com!

Recently, Floify founder and CEO Dave Sims was contacted by Mint.com to participate in an expert interview. The topic: managing mortgage documents better. Dave talks about his favorite topic, email hell, as well as some common mistakes mortgage originators make when managing paperwork, how Floify works to make the mortgage process easier, and the future […]

Read more

Inman.com Profiled Our Founder and CEO, That Was Cool

Inman.com just did a deep profile on our Founder and CEO. That was pretty cool. It even includes pics! :^) Check it out: I get a rush when the code I’ve been working on starts to come together (ps: Inman may show you a paywall. Sorry if that happens to you.) Dave Sims is founder […]

Read more

How to deal with Luddite mortgage borrowers

Written by Floify’s Dave Sims for Inman.com. Reposted here with permission. I’ve heard many stories about technology-averse mortgage borrowers. Below, I’ve listed common objections to using technology during the mortgage process from borrowers, followed by answers to help borrowers overcome their objections. Although these are aimed at a mortgage scenario, they could be applied to […]

Read more

5 tips to landing more mortgage business by keeping your promises

Written by Floify’s Dave Sims for Inman.com. Reposted here with permission. When we were kids, we were taught never to break a promise. But in the grown-up world of mortgages and real estate, delivering on your promises is a technique that will land you more business. I’ll show you this technique. It’s a very simple […]

Read more

The mortgage process feature that will land you more business

Written by Floify’s Dave Sims for Inman.com. Reposted here with permission. Differentiate your mortgage business from the competition with more than just “great customer service.” Provide what millennials and a surprising number of older borrowers want — automated mortgage process status updates. I’m going to show you how to do this. Every loan officer purports […]

Read more

MainStreet.com Quoted Me!

MainStreet.com quoted me! It’s an article about P2P payments. Searching for “Floify” will find my quote. ABOUT FLOIFY Floify (floify.com) is a mortgage borrower portal and dashboard. Floify automates the process of collecting loan docs from borrowers, keeps realtors up-to-date with easy email updates, tracks back office workflow tasks to avoid the last minute rush […]

Read more

Open developer APIs essentially do not exist in the mortgage industry — that’s a problem

Written by Floify’s Dave Sims for Inman.com. Reposted here with permission. As Marc Andreessen says, “Software Is Eating The World.” If you want to outpace your competitors, you’d better pay attention. Mortgage originators can open up a new world of productivity and improved processes with their software systems by embracing an old idea that they’ve […]

Read more

Workflow Tasks Phase 2 Complete + Box.com Integration

Earlier this month I wrote about scaling mortgage production with workflow tasks in Floify. Since then, we’ve finished Phase 2 of Floify Workflow Tasks. It’s live on Floify now. Back Office Workflow Tasks For a clean closing, besides collecting the usual documents from borrowers, you need to collect other documents like: Title Commitment Appraisal Verification […]

Read more

Why Lenders Should Consider Loan Automation

When a borrower begins the process of shopping for a loan, whether it’s for a real estate investment or a mortgage, they want to search the Internet for a good loan. They aren’t ready to talk to a person yet. We search for plane tickets, electronics, and cars online every day, and we expect to […]

Read more

Improving the Floify User Experience by Using Floify “In Anger” to Originate Loans

To experience everything that Floify customers do, I’m going to originate loans and use Floify for everything, with the goal of improving the Floify user experience for customers. The best way for a software developer to improve the user experience of their software is to use it every day, for real business needs. Using software […]

Read more

Short Form App and Homeowners Insurance Info Webforms Now on Floify

Webforms are an easy way to collect critical information from borrowers. It’s also very fast, since the borrower doesn’t have to download or upload anything. Floify just added two new webforms: Short Form App and Homeowners Insurance Info. If you already have a Floify account, you’ll find them in your Template Documents under the Settings […]

Read more