The Floify Blog

Floify’s redesigned landing pages are PACKED full of dynamic new features that will help loan originators create an outstanding first impression, and better engage with their prospects, clients, and referral partners! Starting with a foundation of the modern, mobile-responsive design that LOs and borrowers have become familiar with, we’ve added brand new functionality like mortgage calculators, a simplified lead generation … Read More

Floify now provides the option to convert a partial, in-progress, loan application into a live loan flow – complete with a valid FNMA 3.2 data file! No more frustrating stops-and-starts! Now, LOs can continue to work through the initial stages of the mortgage origination process with their clients without getting hung up on the loan application in Floify AND they … Read More

Floify’s integration with VOA provider AccountChek™ by FormFree just became much more powerful! AccountChek’s Day 1 Certainty™-approved asset verification service eliminates the hassle of collecting paper statements from borrowers by using data sourced directly from financial institutions to securely analyze and verify assets in minutes. A recent round of updates to our integration has brought significant improvements to the borrower’s … Read More

Modern digital systems have become integral in organizing and providing transparency into complex aspects of everyday life. You may do your general banking with one institution, invest with several others, and have a loan with someone else, but by using a platform like ‘Mint.com’ or ‘You Need a Budget’ a person can see everything in one place and better understand … Read More

Do you use short message service (SMS), better known as text messaging, to boost transparency and keep your clients and partners fully informed throughout the loan origination process? If not, you may want to reconsider after learning that text messages have a 98% open/read rate. That’s nearly four times more than the average email! Nothing slows down a loan more … Read More

There has been a technological movement happening on the origination side of the mortgage industry for a few years now. New, powerful mortgage software systems are allowing lenders to become leaner with their operations, optimize their borrower’s experience, and put forth a more efficient process that gets people into homes quicker with less hassle. Today’s mortgage industry workforce has never … Read More

Floify now supports integration with IDS (Integrated Document Solutions) to provide eSigning capabilities within the Floify point-of-sale interface. When this integration is active, Floify will automatically pull in document packages from IDS and trigger notifications alerting the borrower to a new request. To respond to an IDS eSignature request, borrowers will simply log in to their familiar Floify account and … Read More

Before ever starting their first loan application, many potential homebuyers are constantly reminded of how difficult and frustrating the mortgage process is. This is because for so many borrowers over the years the home financing journey was filled with friction that led them to associate getting a mortgage with getting a root canal. “Nothing is smooth or easy and there … Read More

The Floify system sends borrowers, referral partners, and loan team members 6 different automated email notifications to keep stakeholders informed and accountable, and also up to 14 unique loan milestones to maintain transparency throughout the loan origination process. Each of these notifications or milestone status updates is backed by a fully-customizable email template that allows originators to have full influence … Read More