Ellie Mae’s 2019 Borrower Insights Survey revealed several growing trends in borrower’s attitudes towards digital mortgage offerings. Some of these shifts have been discussed anecdotally for years now, but the survey data reinforces these conclusions and provides a roadmap for where the industry should focus their digitization efforts. This is incredibly important because now, more than ever, mortgage borrowers are … Read More

For the last couple of years, mortgage lenders and brokers in the states of Arizona and Texas have been required to include additional compliance-oriented forms to their workflow. In Arizona, loan originators must fill out the Arizona Association of Realtor’s Pre-Qualification Form (PQF), Loan Status Update (LSU), and Loan Status Report (LSR), which need to be signed by both the … Read More

Last December, we launched the highly anticipated third version of our web-based 1003 loan application. Version 3 offers Floify customers even more features and functionality within a modern, borrower-friendly design that is highly customizable and embeddable within a lender’s website. What’s even sweeter? There’s no hidden costs or hoops to jump through to take advantage of this platform upgrade. It’s … Read More

When mortgage professionals examine the cost-benefits of updating their loan process and borrower experience, the conversation tends to revolve around efficiency and the value of taking days off of the loan cycle. And these are perfectly good reasons! But sometimes that narrow-minded approach can lead a lender or LO to hesitate on making the necessary investment. After all, loans are … Read More

Even before social-distancing became a part of everyday life, pushing businesses to communicate in new and different ways, the use of video for marketing and customer engagement was already considered one of the biggest trends of the last couple of years. And with good reason. Studies have shown considerable growth in the amount of video being consumed by people on … Read More

With rapidly evolving market conditions, borrowers’ growing appetites for digitization, and a new reality that has forced people to stay in their homes, it’s no wonder that mortgage lenders are seeking new and innovative ways to conduct as much business as possible from a distance. Floify’s newest addition, Hybrid E-Closing, helps lenders accomplish this goal by empowering borrowers to electronically … Read More

Adjusting to the challenges of doing business today has been a first time experience for the vast majority of mortgage professionals. But at the end of the day, lenders have been great about putting the safety of their employees and customers above business-as-usual. This has meant adapting to a remote-based, distributed work environment. With little to no experience in that … Read More

With interest rates recently hitting a 50-year low, mortgage applications increased so much that the MBA doubled their projection for refinance originations. The volume of applications has staggered the mortgage industry. Some lenders are increasing their rates as a counterbalance to the avalanche in demand. We’ve been hearing from loan originators every day that are buried by refinance business. Where … Read More

For many Floify customers, the platform’s branded landing pages function as the first digital impression their borrowers will receive when beginning the mortgage process, or simply logging in to their secure portal. A high-quality image of the LO greets them, as well as the mortgage company’s logo, name, and relevant information – ensuring that the borrower instantly knows they’re in … Read More