Massively Improve Support Staff Efficiency with Floify Task ManagementFloify’s recently-released Task Management feature is a massive time-saving update for processors, LOAs, closing coordinators, and other shared loan origination support staff. By streamlining the workflow for these critical users, mortgage lenders instantly boost the effectiveness of their workforce – a huge boost in a market environment where tight margins are driving …

Introducing Floify’s Borrower Single-Sign On (SSO)Floify’s new Borrower Single Sign-On (SSO) functionality has arrived, providing lenders and loan originators with a quick and simple way to make the mortgage process even easier and more secure for their borrowers.What Exactly is Single Sign-On (SSO)? Single Sign-On (SSO) is a centralized user authentication service in which one set of login credentials can …

6 Ways Mortgage Lenders Can Get Creative With Their Loan Officer Compensation PlansLoan officers and originators are often the front-line salespeople for any mortgage lender. These LOs liaise with borrowers, handle applications, and generally work to close as many viable deals as possible in a given month or quarter.LO compensation by the (legal) bookAs is the case for most salespeople, …

4 Ways to Thrive as a Loan Originator in a Rising Interest Rate EnvironmentLet’s face it – it’s easier to sell loans when interest rates are low. Over the past decade, the Federal Reserve has kept rates at rock bottom, producing one of the easiest sales environments for loan originators in memory. But a confluence of factors has recently contributed …

The Current State of the End-to-End Digital MortgageNew technologies were gradually making the mortgage-lending process more efficient – then COVID-19 hit. Mortgage-origination volumes hit new heights, and mortgage loan originators faced a tough new reality of remote work in a field that still hadn’t fully digitized. Fortunately, a flurry of emergency activity from regulators resulted in many states allowing remote …

Floify’s Latest Release Delivers Powerful New Credit Reporting ToolsFloify’s recently released suite of new credit reporting and VOA functionality gives loan originators the advanced automation capabilities they need to create even more time-saving efficiencies (and less headaches) within their digital origination workflow.Automatically Map Liabilities to Loan ApplicationLOs that utilize Floify to order credit via one of the system’s integrated credit …

How Originators Can Measure and Improve Mortgage Pull-Through RateWhat is Mortgage Pull-Through Rate and How to Measure ItThe mortgage pull-through rate analytic provides a loan originator with a high-level view of the overall health of their mortgage process. It’s a foundational metric meant to generally assess workflow efficiency, the quality of submitted applications, the level of customer service being provided, …

Prioritizing Loan Profitability in a Mortgage Purchase Market The record high profits of 2020 are now well into the mortgage industry’s rear-view mirror. In fact, Mortgage Banker’s Association data from Q2 of 2021 demonstrated a steep decline in profit, dropping from $3,361 per loan in Q1 to just $2,023 per loan in Q2. This swift drop is attributed to several …

Is Your Online Mortgage Application Costing You Business?ICE Mortgage Technology’s most recent Borrower and Lender Insights Survey, the 2020 report, made clear that today’s homebuyers are using technology more than ever – and also want more digitalization of the mortgage borrowing experience. This attitude is reflected heavily in the survey’s data. For example, 64% of all consumers surveyed reported having …

Implement a Flexible Online Loan Application That Adapts to Your Process Not all origination workflows are built the same and the practical data needs for a loan originator to successfully run their business may be different from what is gathered on a typical 1003 loan application. Some loans and programs need additional information. Some LOs want more data about their …