How to Build Trust and Credibility with Your CustomersFor new business owners, establishing customer loyalty is just one of many things on your to-do list. These days, most consumers research online reviews before completing a purchase, so your reputation is critical for success. By building trust with your customers, you can boost your business’s credibility while cultivating growth. Who Plays …

How to Pay Off Your Mortgage EarlyGetting approved for a home loan is a great responsibility. Once they close, many homeowners will read online and in the news about how paying their mortgage off early can save thousands of dollars in interest. While that may be true, most of us don’t have a secret stack of extra cash lying around. …

Now Integrated: Fannie Mae’s Desktop Originator®Floify is excited to announce the launch of a new integration with Fannie Mae’s Desktop Originator (DO) automated underwriting system (AUS).  Now, mortgage brokers and correspondent lenders using DO are able to further streamline their processing workflow by ordering and accessing AUS results from the mobile-friendly Floify interface. Anywhere. Anytime. Floify’s DO integration helps brokers …

3 Key Factors Impacting Digital Loan Application Submission RatesWhy do some lenders thrive while others lag? What separates the best mortgage lenders from the also-rans and everyone else? Your borrowers are smarter and more informed than ever. They know what’s happening with interest rates. They know how to figure out their own credit scores. They can calculate payments online with …

Floify Becomes the First Point-of-Sale to Support the Supplemental Consumer Information FormFloify recently launched support for the new Supplemental Consumer Information Form (SCIF) / Form 1103,  becoming the first mortgage industry tech provider to offer support well in advance of the announced mandatory requirement date. The SCIF will be mandatory for all conventional loan applications starting next year, and now, …

Now Running in Floify: Dual AUSFloify’s powerful new Dual AUS functionality empowers loan originators to further increase the overall efficiency of their workflow, remove the need to switch between systems, and get instant AUS results from anywhere, anytime, in the platform’s mobile-friendly web portal. Fully-integrated with Fannie Mae’s Desktop Underwriter® (DU®) and Desktop Originator® (DO®) AUS systems as well as …

Introducing Floify Closing Accelerator and Floify Customer CaptureIncreasingly, today’s mortgage origination professional faces two key challenges: changing borrower expectations and customer retention. Changing Borrower Expectations The mortgage industry has lagged behind traditional banking and other financial services in its transition to digitally-enabled experiences. Meanwhile, consumers, particularly younger first-time homebuyers, have already adjusted their expectations. 67% of Millennials and GenZ expect a digital …

Task Management: Massively Improve Team Efficiency with Floify’s Latest Time SaverFloify’s Task Management feature is a massive time-saving update for processors, LOAs, closing coordinators, and other loan origination support staff. By streamlining the workflow for these critical users, mortgage lenders and team leaders can instantly boost the effectiveness of their workforce – a necessity in a market environment where tight …

Recent Innovations That Accelerate Application-to-Close TimeWhen it comes to mortgage origination, timing is everything. Mortgage loans can take anywhere from roughly 30 days to several months to complete. In the last few years, digital mortgage tools have helped shorten the time from loan application to close, while also delivering a modern borrower experience. But not all digital mortgage solutions are …

Introducing Floify’s Borrower Single-Sign On (SSO)Floify’s new Borrower Single Sign-On (SSO) functionality has arrived, providing lenders and loan originators with a quick and simple way to make the mortgage process even easier and more secure for their borrowers.What Exactly is Single Sign-On (SSO)? Single Sign-On (SSO) is a centralized user authentication service in which one set of login credentials can …