Mortgage Brokers! Floify Is Now Integrated with AFR Wholesale

We are excited to announce that the Floify mortgage automation platform has now integrated with one of the nation’s leading wholesale lenders, AFR Wholesale. The new partnership provides AFR’s mortgage broker partners with the means to create a streamlined origination, submission, and approval process while ensuring their ability to compete in an increasingly digital landscape. With the powerful point-of-sale capabilities … Read More

Why Email Marketing is Still A Great Strategy for Loan Originators in 2019

email marketing for loan officers originators

Here’s a stat that will blow your mind in 2019: 50% of consumers still prefer to be contacted by brands via email. –Adobe Or how about this one: Email is nearly 40 times more effective at customer acquisition than Facebook and Twitter combined. –McKinsey When it comes to digital marketing techniques, it seems like lately all of the attention is being paid … Read More

Floify’s 2018 Year in Review

It’s hard to believe that 2018 is already coming to an end. Final touches are being put on year-end reviews, and planning for a successful 2019 is already underway across the mortgage industry. Before we launch ourselves completely into the New Year, we thought this would be a nice opportunity to reflect on the fantastic year that was 2018 and … Read More

5 First Steps to Take After Purchasing a Mortgage Point-of-Sale

It’s clear that the web-based mortgage point-of-sale is here to stay, and is viewed as a critical component of the modern day mortgage lending operation. LOs are rapidly adding these systems to their mix, but not everyone is achieving instant success. For some, the sheer volume of customizations and settings these platforms contain can be incredibly overwhelming if you don’t know … Read More

New Loan App Notification, VOA Integration, and more!

In continuing our dedication to innovation throughout the entire mortgage origination process, we recently launched several enhancements to the Floify platform. This recent round of updates has a little something for everyone, including an oft-requested loan application notification, new Day 1 Certainty-approved VOA provider integration, compliance controls, and more! Loan Application Started Notifications Thanks to popular demand, we’ve just rolled … Read More

Credit Reporting Agencies for Mortgage Originators

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In the retail loan origination industry, everybody knows the importance of a long, positive credit history. Most loan products require it, underwriters look for it, borrowers need to have it, and loan originators use it as a method to qualify their applicants prior to ever submitting the URLA. After obtaining an authorization to pull credit from the applicant, many originators … Read More

How to Generate More Mortgage Leads from Referral Partners

Referrals are the lifeblood of the mortgage originator. Having real estate agents and other trusted partners sending you mortgage leads is one of the best ways to keep your pipeline full. We’ve spoken with some big producers about how they go about acquiring new referring partners, as well as the steps they take to activate those relationships in order to generate … Read More

New and Updated Integrations: CBC Innovis, LendingQB, UberWriter, TWN

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Floify’s robust suite of integration offerings is one of the many features that have helped our solution differentiate from other mortgage point-of-sale systems on the market. Over the years we’ve added more than two dozen native and third-party integrations with credit reporting agencies, verification services, eSignature providers, cloud storage platforms, LOS systems, and much more. Today we are excited to … Read More

Social Media Marketing for Loan Officers

In 2018, having a social media marketing strategy is a must-have component for every loan officer, whether they are growth-minded or simply wanting to maintain and strengthen existing relationships. Just a few years ago not everybody would have considered social media to be such an important piece of their business. So why is social media marketing now so important for … Read More

Accelerate Your Lending with Floify’s Integrated Verification Services

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Ever since Quicken Loans rolled out their Rocket Mortgage product, the mortgage industry has been playing catch-up. Potential borrowers watched advertisements touting direct-source verifications that allowed them to provide instant access to the information the lender needed – without having to source the docs themselves. This type of instant gratification and service expectation is ingrained in today’s tech-driven society. If … Read More