floify surefire integration

Sync Your Floify Data with Top of Mind’s Surefire CRM

Sync Your Floify Data with Top of Mind’s Surefire CRM Sync Your Floify Data with Top of Mind’s Surefire CRM When it comes to mortgage lending technology, there are few things sweeter than when a loan originator’s CRM and POS work in tandem, automatically, to maximize the LO’s sales process while minimizing their effort. Lenders and originators that utilize Top …

one-view dashboard

Easily Support Multiple Pipelines With Floify’s New One-View Dashboard

Easily Support Multiple Pipelines With Floify’s New One-View DashboardFloify has long offered mortgage lenders and origination teams the flexibility to share important support staff, such as loan processors, between any number of branches or individual loan originator’s pipelines. This makes it easy for companies big and small to maximize their capacity and take advantage of time and cost saving efficiencies …

floify e-sign

Transform Your Organization’s Lending Process with Floify

Transform Your Organization’s Lending Process with Floify From the consumer’s perspective, the actual steps for obtaining a home loan have changed very little over the years. Fill out application. Sign authorizations. Submit documentation. Submit more documentation. Obtain final approval. Sign lots of closing documents. Get keys. What has changed, dramatically, is that borrowers are no longer satisfied by having to …

online loan application

Is Your Online 1003 Loan Application Costing You Business?

Is Your Online 1003 Loan Application Costing You Business? Ellie Mae’s 2019 Borrower Insights Survey revealed several growing trends in borrower’s attitudes towards digital mortgage offerings. Some of these shifts have been discussed anecdotally for years now, but the survey data reinforces these conclusions and provides a roadmap for where the industry should focus their digitization efforts. This is incredibly important because …

arizona texas mortgage forms

Quickly Generate and eSign Arizona & Texas-Specific Forms in Floify

Quickly Generate and eSign Arizona & Texas-Specific Forms in Floify For the last couple of years, mortgage lenders and brokers in the states of Arizona and Texas have been required to include additional compliance-oriented forms to their workflow. In Arizona, loan originators must fill out the Arizona Association of Realtor’s Pre-Qualification Form (PQF), Loan Status Update (LSU), and Loan Status …

switch to floify apply now version 3

6 Reasons to Switch to the Latest Version of Floify’s 1003 Loan Application

6 Reasons to Switch to the Latest Version of Floify’s 1003 Loan Application Last December, we launched the highly anticipated third version of our web-based 1003 loan application. Version 3 offers Floify customers even more features and functionality within a modern, borrower-friendly design that is highly customizable and embeddable within a lender’s website. What’s even sweeter? There’s no hidden costs …

Key Performance Metrics for Loan Originators and Mortgage Brokers

Key Performance Metrics for Loan Originators and Brokers

Key Performance Metrics for Loan Originators and Brokers Running a profitable mortgage origination business is never a static job. It often involves constant evaluation as well as correctly making important and impactful decisions that come up from time-to-time. Are the loans that you’re originating profitable? When should you make the next hire? How do you identify and resolve bottlenecks in …

The Importance of Video in 2020 and How to Take Advantage with Floify

The Importance of Video in 2020 and One Easy Way to Take Advantage with Floify

The Importance of Video in 2020 and One Easy Way to Take Advantage with Floify Even before social-distancing became a part of everyday life, pushing businesses to communicate in new and different ways, the use of video for marketing and customer engagement was already considered one of the biggest trends of the last couple of years. And with good reason. …

floify hybrid e-closing eclosing

Minimize Time at the Closing Table with Floify’s Hybrid E-Closing

Minimize Time at the Closing Table with Floify’s Hybrid E-ClosingWith rapidly evolving market conditions, borrowers’ growing appetites for digitization, and a new reality that has forced people to stay in their homes, it’s no wonder that mortgage lenders are seeking new and innovative ways to conduct as much business as possible from a distance. Floify’s newest addition, Hybrid E-Closing, helps …

Top Systems for Running an Efficient Remote Mortgage Operation

Top Systems for Running an Efficient Remote Mortgage Operation Adjusting to the challenges of doing business today has been a first time experience for the vast majority of mortgage professionals. But at the end of the day, lenders have been great about putting the safety of their employees and customers above business-as-usual. This has meant adapting to a remote-based, distributed …