Track New Reporting & Analytics Metrics, Plus More, in Our Latest Release

Track New Reporting & Analytics Metrics, Plus More, in Our Latest ReleaseA fresh Floify release is here and there’s lots of awesome new functionality available for users! Check out the highlights below and be sure to head over to the Floify Help Center to read the full release notes.More Ways to Analyze Your Loan DataNew metrics have been added to …

improve mortgage pull through rate

How Originators Can Measure and Improve Mortgage Pull-Through Rate

How Originators Can Measure and Improve Mortgage Pull-Through RateWhat is Mortgage Pull-Through Rate?Mortgage pull-through rate provides a loan originator with a high-level view of the overall health of their mortgage process. It’s a foundational metric meant to generally assess workflow efficiency, the quality of submitted applications, the level of customer service being provided, interest rate competitiveness, and how ideal the …

alternative mortgage business generating strategies

Creative Strategies to Generate New Business Opportunities in a Purchase Market

Creative Strategies to Generate New Business Opportunities in a Purchase MarketLast year’s record low interest rates helped whip up a frenzy of refinance activity as homeowners scrambled to lock in the savings on their monthly mortgage payment. But as the refi boom has ebbed – there’s only so many homes to be refinanced – loan originators now find themselves operating …

floify surefire integration

Convert More Applications to Loans with Floify & Surefire CRM

Convert More Applications to Loans with Floify & Surefire CRMTo truly win more deals from the competition AND get those deals across the finish line, a loan originator has to have a well developed digital process in place to engage and educate prospects at all times of day or night. And, by combining Floify’s POS with Top of Mind’s Surefire …

Multiple Milestone Sets, Bulk Actions, and More Now Available in Floify

Multiple Milestone Sets, Bulk Actions, and More Now Available in FloifyFloify just released a massive collection of new functionality designed to enhance and speed up workflows as well as improve upon the experience lenders deliver to their borrowers. Check out some of the highlights below!Different Loans, Different MilestonesFloify’s latest offering empowers loan originators to ensure their milestone updates are in …

new urla services

3 Ways We’re Helping You Prepare for the New URLA

3 Ways We’re Helping You Prepare for the New URLA It’s been nearly five years since Fannie Mae and Freddie Mac originally unveiled a redesigned version of the uniform residential loan application (URLA). After a number of modifications over the years, the mortgage industry is finally moving forward with the new form. Starting March 1, usage of the redesigned URLA …

Floify 2020 review

BIG Features and Integrations – The Tale of Floify’s 2020

BIG Features and Integrations – The Tale of Floify’s 2020What… what actually just happened? The world is writing the final pages of the book of 2020 and for most people, it probably feels like they just got spit out of the latest Stephen King novel. But the story for the mortgage industry was more like an action-packed survival book, full of …

Floify reporting and analytics dashboard

Get Valuable Insight Into Your Lending Operation with Floify’s New Reporting & Analytics Dashboard

Get Valuable Insight Into Your Lending Operation with Floify’s New Reporting & Analytics DashboardToday’s most successful (and profitable) businesses are those that use their internal data to quickly identify and implement tactical process improvements. And, now, we are making it easier than ever for mortgage lenders to access and visualize their loan and borrower data with the launch of the …

floify 1003 co-pilot

Co-Pilot a Loan Application – Now Available in Floify

Co-Pilot a Loan Application – Now Available in FloifyFloify’s new 1003 Co-Pilot feature helps loan originators provide their borrowers and prospects with live, on-screen assistance during the process of completing their loan application. With Co-Pilot, LOs gain another powerful way to get complete applications into their pipeline faster and take their modern borrower experience to the next level. Helpful Guidance …

floify e-sign

Enhance Your Origination Process and Maximize Value with Floify E-Sign

Enhance Your Origination Process and Maximize Value with Floify E-Sign Native Electronic Signature Solution Floify E-Sign puts a powerful, mobile-optimized eSignature solution into the capable hands of mortgage professionals and their processing teams. Purpose-built for the mortgage origination industry and designed to support its unique documentation needs and requirements, Floify with E-Sign provides a complete, branded digital mortgage experience. Seamless …