The Newest Way to Find Out About Important Floify Updates

The Newest Way to Find Out About Important Floify Updates We constantly add Floify updates to the platform. If you log in to your Floify account right now, you may notice our new update banner at the top of your loan pipeline. We use this new in-app announcement banner to let customers know about important updates or upgrades to the …

Use Custom Fields and Layouts to Quickly Assess Your Loan Pipeline

Use Custom Fields and Layouts to Quickly Assess Your Loan Pipeline Floify’s custom fields, layouts, and business rules give originators and their teams a nearly infinite number of ways to store and access their data. This has naturally prompted some questions about exactly how mortgage professionals can use these features in meaningful ways. An example use-case comes to us from Melanie Taliaferro, Director of Training …

Homepage Search Engine Optimization for Mortgage Originators

Homepage Search Engine Optimization for Mortgage Originators Search Engine Optimization. We know what you’re thinking: “Sounds scary.” Yes, to fully grasp what search engines like Google and Bing! want to see from you requires a doctoral thesis (which would be immediately outdated). The complex algorithms used by these search giants are constantly transforming in their effort to provide a quality …

Introducing the Next Big Thing: Custom Fields, Layouts, and Business Rules

Introducing the Next Big Thing: Custom Fields, Layouts, and Business Rules Just this week, we rolled out one of the most exciting and powerful feature updates to Floify in our history. The introduction of custom fields, custom layouts, business rules, and customizable dashboards will allow Floify Business customers to craft unique, dynamic data inputs. They can then use these features …

Fill Your Mortgage Pipeline by Re-Engaging Past Clients

Fill Your Mortgage Pipeline by Re-Engaging Past Clients To grow a business organically, it’s imperative to leverage every resource available to you. Your past mortgage clients are one of the best growth channels you will ever have at your disposal. Referring new business isn’t the only thing past customers can do for you. Each year, a segment of these clients …

Why Loan Officers Should Invest in Their Mortgage Brand

Why Loan Officers Should Invest in Their Mortgage Brand We all intuitively know the power of a strong brand. It’s the reason we order a Coke and not a cola, or buy Kleenex and Band-aids, but not facial tissues and adhesive bandages. Those are category-defining unicorn brands. You don’t need to be one of those companies to have a strong …

Audit Log, Mobile App Improvements, and Webhooks

Audit Log, Mobile App Improvements, and Webhooks We’ve been growing by leaps and bounds lately. It’s all thanks to the valuable feedback we have received from mortgage professionals like you. Over the last few months, we have rolled out dozens of exciting updates, apps, and integrations to make Floify even better. Now, we’re excited to share these enhancements with you …

Why Every Mortgage Originator Should Strive for the Perfect Loan File

Why Every Mortgage Originator Should Strive for the Perfect Loan File Before the economic recession of 2008, the average cost to originate a loan came in at roughly $5,985. Flash forward to Q1 of this year: the cost to originate a loan skyrockets to a historic high of $8,887. In a bit of good news, Q2 showed production costs settling back …

How Your Method of Contact Affects Overall Borrower Satisfaction

How Your Method of Contact Affects Overall Borrower Satisfaction Last October, the STRATMOR Group’s Insights Report contained a focus section exploring how borrower satisfaction is impacted by the way LOs communicate with them. The survey results confirmed what we’ve all known for a while now. Communication matters. Significantly. Another important factor that affects borrower satisfaction is the method originators use to communicate with their …

4 Old-Fashioned Ways Loan Originators Turn Borrowers into Fans

4 Old-Fashioned Ways Loan Originators Turn Borrowers into Fans Today’s digital environment has spawned the movement towards a heavily process-driven sales model. This works to lower origination costs and speed up the home buying process, both of which are coveted outcomes for borrowers, but it also leaves something to be desired on the human side of the transaction. Loan officers …

How to Drive Profitable Change with Net Promoter Score

How to Drive Profitable Change with Net Promoter Score As a sales professional, it’s incredibly important to understand how your customers feel about working with you. A bold claim, we know. But it’s true: asking for feedback creates new opportunities to engage customers and strengthen your business. Start collecting actionable feedback and assessing your customer experience by using a widely accepted indicator: …

4 Ways Loan Originators Can Use Video To Create Dynamic Relationships

4 Ways Loan Originators Can Use Video To Create Dynamic Relationships As the digital landscape continues to evolve, video has quickly become the primary type of content that people are choosing to consume. There are good reasons for this. Video is quick (the best videos are under 2 minutes), and research has shown that viewers retain 95% of a message …

Five Key Time Management Tips for Loan Originators

Five Key Time Management Tips for Loan Originators Successfully growing a mortgage business often boils down to how effective a loan officer is at time management. There are really only three ways for a loan officer to grow their business: Obtain more clients. Close more transactions. Increase revenue per transaction. All of these avenues for growth require LOs to be …

You’ve Earned Your Mortgage License, Now What?

You’ve Earned Your Mortgage License, Now What? There are books, online courses, and plenty of in-person instruction to help you earn your mortgage license. It’s a very linear path with well-defined milestones and an obvious conclusion. The difficulty begins once the structure disappears, and you have to sink-or-swim on your own in the mortgage industry. Moreover, in this industry, building …

A Modern Guide to Mortgage Lead Generation for Loan Officers

A Modern Guide to Mortgage Lead Generation for Loan Officers Consistently generating enough mortgage leads every month to keep a pipeline full is one of the most difficult aspects of the mortgage industry for loan officers. The reality of the matter is that the vast majority of LOs would tell you they have the capacity to work MANY more quality …

How to Calculate the ROI of Mortgage Software

How to Calculate the ROI of Mortgage Software With interest rates recently hitting a 50-year low, mortgage applications increased so much that the MBA doubled their projection for refinance originations. The volume of applications has staggered the mortgage industry. Some lenders are increasing their rates as a counterbalance to the avalanche in demand. We’ve been hearing from loan originators every day that are buried …

The Digital Mortgage Process of Today and Tomorrow

The Digital Mortgage Process of Today and Tomorrow Today, borrowers live in a connected world where a pizza ordered from Dominos is tracked in every stage from ordering to delivery, and they’ve come to expect the same from their business interactions. This culture shift has created an expectation amongst consumers that the mortgage industry needs to embrace an end-to-end digital …

Streamlining the Mortgage Disclosure Process

Streamlining the Mortgage Disclosure Process Ever since TRID flipped the mortgage disclosure world on its head, lenders have been seeking to find the most efficient way to deliver, track, and receive those disclosures, while also making sure to stay within regulatory compliance. The second part of this equation is that borrowers also want a fast and transparent process that gives them …

Eliminating Mortgage Fraud with Direct Source Data Verification

Eliminating Mortgage Fraud with Direct Source Data Verification In CoreLogic’s 2016 annual mortgage fraud report, they found that the risk for borrower income fraud increased 12.5% year-over-year and the risk of mortgage application fraud also increased 3.9% in the same time period. While mortgage fraud comes in many forms and can be perpetuated by any party involved in the transaction, these …

5 Ways to Maximize Your Floify Mortgage Automation Experience

5 Ways to Maximize Your Floify Mortgage Automation Experience Now that you’ve taken the step to integrate Floify’s mortgage software in your process, make sure that you take advantage of all the available options to maximize the return on your investment. Floify excels in its ability to customize and tailor to the style of a loan originator and their team. Certain customizations …

Take Advantage of Mortgage Podcasts

Take Advantage of Mortgage Podcasts Leveraging peers, mentors, and coaches is considered to be the fastest way to learn and grow in the mortgage industry. However, it isn’t always easy to find a willing and affordable mentor or coach when you’re just starting out. This is where podcasts come into play. A good mortgage podcast is an invaluable device to …

Control Access to Preferred Vendors Across Your Mortgage Company

Control Access to Preferred Vendors Across Your Mortgage Company When a mortgage lender makes the decision to invest in mortgage software that they will be making available to their loan officer teams, it comes with some strings that the lender has attached to ensure that the technology is being used in the manner that the lender sees fit (not the loan officer). …

Why You Need a Dynamic 1003 Loan Application

Why You Need a Dynamic 1003 Loan Application It is virtually impossible these days to find a loan officer’s website that does not have a digital 1003 loan application that prospects can fill out to ‘Apply Now’. While every LO needs mortgage application software, the fact of the matter is that not all online loan applications are made equal, and there …

How Top Mortgage Technology Providers Win With Partnerships

How Top Mortgage Technology Providers Win With Partnerships Customers Prefer Providers that Prioritize Integration When scanning the enterprise mortgage technology space, it’s apparent that the companies who rise to the top are those who promote the integration of complementary services. With so much mortgage software available now, lending teams are hungry for platforms that value these integrations and provide open frameworks that …

How a Legacy Mutual Team Tripled Loan Volume Without Adding New Staff

How a Legacy Mutual Team Tripled Loan Volume Without Adding New Staff Floify Interview with Legacy Mutual’s Hannah Windham Hannah Windham Production Associate III (front-end operations) The Hughes Team Legacy Mutual Mortgage Sonterra Branch 300 E Sonterra Blvd Bldg Four STE 460 San Antonio, TX, 78258 How did you come to land in the mortgage space? I had no intention …

Has the Mortgage Industry Adjusted to TRID?

Has the Mortgage Industry Adjusted to TRID? The road to a successful TRID rollout has been full of starts and stops over the last year-and-a-half. Concerns remain, but there have been improvements to the mortgage origination process that have come as a response to the new rule and the industry can expect a continued focus on enhancing the mortgage disclosure …

Mortgage Software Replaces Manual Processes

Mortgage Software Replaces Manual Processes Mortgage software consists of computer programs, both cloud, and on-premise, designed to replace traditionally manual operations that were historically handled by individuals during the origination or servicing of mortgages. When it comes to origination, mortgage software comes in a variety of packages depending on the functionality desired. There is software that is specifically designed to aid loan …

Floify Launches Mortgage Automation Mobile App for Apple and Android Devices

Floify Launches Mortgage Automation Mobile App for Apple and Android Devices Floify, the leading provider of mortgage automation software, announces the release of its mobile mortgage app, which allows loan officers, real estate agents, and borrowers to manage the loan process from any mobile device. The app is available for both Android and Apple devices, including the iPhone, iPad and Apple …

Floify Releases Mobile Mortgage App for Borrowers

Floify Releases Mobile Mortgage App for Borrowers Loan officers now have flexible options for working with mortgage borrowers who are on the go The upward trend in consumer’s mobile usage is not subsiding anytime soon. As of a 2015 Pew Research Center study, 68% of adults in the US owned a smartphone (up from just 35% in 2011). Furthermore, the usage …

3 Problems Caused When Mortgage Software Systems Don’t Talk to Each Other

3 Problems Caused When Mortgage Software Systems Don’t Talk to Each Other Steer clear of these unintended, and completely avoidable, issues with your mortgage tech Over the last couple of years, there has been a surge in mortgage software systems coming to market, including CRM’s, LOS’, eSignature, cloud storage, marketing automation, and others all designed to help a loan officer …

6 Ways Loan Management Software Upgrades the Mortgage Process

6 Ways Loan Management Software Upgrades the Mortgage Process In every industry, finding ways to be more efficient is critical to increase output. In the mortgage industry, spending less time gathering and processing documents and communicating updates to your team and to your clients can dramatically increase the number of loans you can service. Below, we outline 6 ways Floify loan …

5 Essential Features of Cloud-Based Mortgage Software

5 Essential Features of Cloud-Based Mortgage Software At Floify, we are dedicated to providing the best cloud mortgage software possible to mortgage lenders across the United States. If you are a mortgage lender who is looking for a platform to streamline the mortgage approval process, here are the 5 essential features you’ll need. Document Portal Managing just one mortgage can take hundreds …

Leverage Coaching and Mortgage Technology to Build a Better Business

Leverage Coaching and Mortgage Technology to Build a Better Business When most loan officer’s set their professional goals for the year, you can be sure that the list probably looks a little like this: Grow my mortgage business Increase my income/wealth Gain freedom, or work less These are great goals to have, but without a vetted plan and action steps …

Grow Your Mortgage Business by Asking the Right Questions

Grow Your Mortgage Business by Asking the Right Questions Re-direct energy into controllable actions One of the biggest keys to success for any business professional, but particularly for loan officers, is how to effectively manage your mental bandwidth. Spend less time and energy worrying or contemplating items that are out of your control, and divert that energy into the top, …

The Importance of Having a Mobile-Friendly Platform

The Importance of Having a Mobile-Friendly Platform Usage of mobile-friendly banking and financial tech continues to increase At the time of a 2015 study by the Pew Research Center, 68% of adults in the US owned a smartphone. This figure was a steep rise from the 35% of adults that had a smartphone in 2011, just four years earlier. Tablet …

Floify and FormFree Partner To Deliver Secure Automated Asset Verification to Mortgage Industry

Floify and FormFree Partner To Deliver Secure Automated Asset Verification to Mortgage Industry Partnership protects and improves the security of financial data shared between lenders and borrowers BOULDER, Colo., Dec. 14, 2016 —Floify and FormFree today announced a partnership that integrates FormFree’s AccountChek™ asset verification solution with Floify’s mortgage automation technology platform. The partnership enables Floify’s lenders to request, analyze …

What If Fannie and Freddie Do Get Privatized Again?

What If Fannie and Freddie Do Get Privatized Again? Steve Mnuchin, President-elect Trump’s Treasury nominee, caused quite a stir recently when he said in an interview that privatizing the government-sponsored entities Fannie Mae and Freddie Mac would be “on the top-10 list of things” that the administration would seek to get done. By the end of trading that day, the …

How Secure Is Your Loan Document Management Strategy?

How Secure Is Your Loan Document Management Strategy? When it comes to your borrowers’ personal documents, you owe it to them to ensure that their privacy is intact and their information is secure. An effective loan document management strategy that utilizes encryption technologies widely available today can accomplish these goals and provide other production benefits for you and your team …

The next generation of borrowers will demand a digital mortgage experience

The next generation of borrowers will demand a digital mortgage experience There is a shift underway in the mortgage industry towards the adoption of technologies that give borrowers a digital mortgage experience and that create efficiencies and cost savings in loan production for lenders. This shift was a central theme at the Mortgage Bankers Association’s annual conference last month as speakers and …

What Do Top Loan Officers Look for in a Mortgage Company?

What Do Top Loan Officers Look for in a Mortgage Company? The greatest differentiator between mortgage companies is how well they recruit and retain superior talent. Research from the STRATMOR Group has shown that the top 20% of loan officers account for 57% of total loan volume, with the top 40% of originators bringing in 80% of total loan volume. …

Fannie and Freddie Adding Automated Validation to Flagship AUS Systems

Fannie and Freddie Adding Automated Validation to Flagship AUS Systems GSE’s integrating income and asset validation to help reduce origination costs The mortgage industry was set abuzz on Monday when the GSEs Fannie Mae and Freddie Mac both announced sweeping changes to their automated underwriting systems, including an automated appraisal valuation tool. Somewhat of an undercard to the appraisal news …

1003 Application – Why Every Loan Originator Needs Mortgage Application Software

1003 Application – Why Every Loan Originator Needs Mortgage Application Software Online lead generation is now a critical component of a loan officer’s pipeline. When a potential prospect finds your local business listing, website, Zillow/Trulia profile, social media profile, etc., and decide to apply for a loan with you, you’re going to want to have an online 1003 application that …

Automate the Gathering and Verification of Borrower Loan Docs

Automate the Gathering and Verification of Borrower Loan Docs Floify enhances the mortgage process for loan officers and homebuyers with automated verification of incomes and assets Floify, a leading mortgage automation technology platform, announced the release of new automated verification features that accelerate the time-consuming and manual mortgage process of collecting and verifying borrower loan documents. Floify’s automated asset verification feature allows borrowers …

How does trended credit data impact the mortgage industry?

How does trended credit data impact the mortgage industry? How does trended credit history impact the mortgage lending industry? When Fannie Mae released Desktop Underwriter Version 10.0 on September 24, 2016, the automated underwriting system had a substantial change in risk assessment: the use of a borrower’s trended credit data. This is the first widespread use of a borrower’s trended …

Automating the Mortgage Document Collection Process

Automating the Mortgage Document Collection Process Fast, pain-free mortgage document collection Streamlining the lending process by automating the mortgage document collection process is a technological breakthrough that more and more borrowers are looking for when they choose their lender. Nonbanks like Quicken Loans (Rocket Mortgage) have already begun capitalizing on the efficiencies and loan file accuracy that these automations provide. Even Guaranteed …

3 Common Complaints About the Mortgage Process

3 Common Complaints About the Mortgage Process Avoid these mortgage lending process issues to win repeat business and referrals We scoured the internet for a review of the most common complaints that are leveled at loan officers about the mortgage lending process. We looked at not just what borrowers had to say, but real estate agents as well. Why is …

The right mortgage software improves the borrower experience

The right mortgage software improves the borrower experience Avoid Negative Reviews, and Win More Referrals One thing that we know for sure is that bad software almost always leads to a frustrating experience for anyone that must use it. The opposite is true as well: choosing a mortgage lending software, or mortgage automation system, that presents a clean, streamlined, and intuitive …

How to build the team and mortgage process that will let you work fewer hours

How to build the team and mortgage process that will let you work fewer hours Become happier, more productive, and more efficient Do you want to increase production, efficiency, and even happiness within your business? It’s important to build a team and mortgage process with purpose so that you aren’t grinding yourself into dust. Whether you’re working longer hours, checking …

Lessons from Rocket Mortgage: create a hybrid mortgage process

Lessons from Rocket Mortgage: create a hybrid mortgage process The meteoric growth of Rocket Mortgage has demonstrated exactly what loan officers need to do to continue to be competitive in the marketplace of tomorrow. The answer? Adopt a hybrid mortgage lending process. A hybrid mortgage approach combines the traditional, relationship-heavy, lending techniques with modern technology aimed at enhancing and streamlining the process. Below, …

Floify’s API is open for mortgage tech developers

Floify’s API is open for mortgage tech developers A little over a year ago, Floify Founder and CEO Dave Sims wrote an article for Inman.com in which he described the lack of open developer APIs in the mortgage tech space. (Dave does a great job of explaining the nuances of open vs closed APIs and the issues at hand in the article.) …

Speed up mortgage closing with eSignature

Speed up mortgage closing with eSignature The CFPB has established that eClosings, or a mortgage closing that relies on technology, have tons of potential to improve the consumer experience. The beauty here is that there is also a lot of upside for process-oriented mortgage originators as well! You want to start incorporating elements of eClosing into your process, and you’ve got some …

3 ways to improve your mortgage website

3 ways to improve your mortgage website With borrowers becoming more and more digitally inclined, a well designed mortgage website with easy-to-use tools and lead capture devices is an absolute must. After you’ve got those pieces in line, use these website tips to take your personal mortgage brand to the next level, build trust with your clients, and stand out …

Customizing your needs-list email for max effectiveness

Customizing your needs-list email for max effectiveness Needs-list email suggestions and samples For many of our customers, this automated email is the first introduction their borrower will get to the secure portal where they will be uploading their personal documentation. This email can be crucial in order to ensure a smooth, and quick, process. The big question: what exactly are we trying to …

Get the most out of your floify

Get the most out of your floify Floify comes with a nice set of defaults, but much of the system can be customized Did you know that ALL of the emails that floify sends to your borrowers and referral partners can be customized?  How about the milestones? Quick packs? Some of these features require a trained hand. Thinking about making changes? Let …

New feature adds admin oversight, shared support, and team customizations

New feature adds admin oversight, shared support, and team customizations Company Dashboard goes live Business and Enterprise level companies with multiple teams/branches will gain further oversight, support, and customization benefits from our new Company Dashboard feature. Administrator Oversight: Company admins will now have the ability to oversee all manager accounts that fall under their company umbrella. Floify contains a large number of compliance-oriented …

How a loan officer’s focus on communication reinforces referral relationships

How a loan officer’s focus on communication reinforces referral relationships Top Producer’s team keeps files moving forward, so he can bring in new business Don Owens, of Hamilton Group Funding, has a great motto for his mortgage branch: Why close on time… when you can close early. We recently spoke with Don to get some insight into how his team keeps …

Slowing down? Use your time to improve the efficiency of your mortgage workflow

Slowing down? Use your time to improve the efficiency of your mortgage workflow Take a big picture look at your processes Many lenders we’ve spoken with lately have indicated that their business is now entering, or is already in, a typical holiday slow period. This makes for the perfect time to assess processes and systems and make sure the machine …

Interview: Top producer and the CORE training coach Jen Hernandez

Interview: Top producer and the CORE training coach Jen Hernandez Coaching other mortgage originators helps team leader stay accountable and productive Before Jennifer Hernandez and The Hernandez Team were funding 200 loans a year, she was crashing from working 12 hour days and eating lunch when most would eat dinner. Now, her team is a well-oiled machine producing $65 million in loan volume, and …

Why you should hire for culture, and train for skill in your mortgage office

Why you should hire for culture, and train for skill in your mortgage office Employees who “fit” enjoy greater success and longevity Research has concluded that employees who fit well with their organization, coworkers, and supervisor had greater job satisfaction, superior job performance, and were more likely to remain with their organization. In other words: make sure your hire fits the …

Interview: Top Producer James Pulsipher Talks Mortgage Workflow

Interview: Top Producer James Pulsipher Talks Mortgage Workflow Top mortgage originator uses tasking systems to set pace for 470 units funded in 2015 James Pulsipher is known within the mortgage origination industry for a couple of things: producing high volumes, and his preference for finding new levels of efficiency by using his brain and experience, not his wallet, to improve …

How eClosings improve mortgage experience

How eClosings improve mortgage experience CFPB study links higher scores with technology-supplemented eClosings Embracing the benefits of technology can potentially provide a smoother, more efficient closing process for borrowers as well as less delays and costs for lenders. Let’s review in detail a recent Consumer Financial Protection Bureau (CFPB) study, where mortgage eClosings were associated with higher scores for certain …

Interview: Loan officer Joe Bass focuses on organic growth for his mortgage office

Interview: Loan officer Joe Bass focuses on organic growth for his mortgage office Process, personality, and humility have Joe Bass’ team on pace to close over $70 million in volume this year Joe Bass, of The Bass Group, has a goal: to be the #1 VA originator in San Antonio. On their way to that goal, his team achieved over 35% …

How Top Mortgage Loan Officers Differentiate Themselves with Communication

How Top Mortgage Loan Officers Differentiate Themselves with Communication Earn more mortgage leads with timely information I recently asked two top mortgage producers how they keep their clients and agents updated — and what that has done for their business. Information flows back and forth with ease, so why limit yourself to delivering only milestone updates? What would happen if …

Interview with Linda Rudd — the CORE mortgage training coach

Interview with Linda Rudd — the CORE mortgage training coach Linda Rudd of Your Lending Team in San Antonio, has originated $31 million in year-to-date loan volume, putting her on pace for $46 million in volume this year. We checked in with Linda, who doubles as a mortgage coach with the CORE Training, to see how she keeps her team performing at …

How a mortgage team used Floify to prepare for TRID

How a mortgage team used Floify to prepare for TRID “Floify’s really helping to transition what we’re doing as a team, and I feel very confident that it’s going to be one of the critical factors that’s going to help us get through TRID.” During a recent check-in with a top producing mortgage originator, we were given a great tip …

Our Founder and CEO was recently interviewed by Mint.com!

Our Founder and CEO was recently interviewed by Mint.com! Recently, Floify founder and CEO Dave Sims was contacted by Mint.com to participate in an expert interview. The topic: managing mortgage documents better. Dave talks about his favorite topic, email hell, as well as some common mistakes mortgage originators make when managing paperwork, how Floify works to make the mortgage process …

How to work with Luddite mortgage borrowers

How to work with Luddite mortgage borrowers Written by Floify’s Dave Sims for Inman.com. Reposted here with permission. I’ve heard many stories about technology-averse mortgage borrowers. Below, I’ve listed common objections to using technology during the mortgage process from borrowers, followed by answers to help borrowers overcome their objections. Although these are aimed at a mortgage scenario, they could be …

I just got profiled in The Globe and Mail!

I just got profiled in The Globe and Mail! I just got profiled in The Globe and Mail! Making mortgages easier It’s in The Next Million magazine, produced by KPMG Enterprise and The Global and Mail. Check it out! Making mortgages easier

5 tips to landing more mortgage business by keeping your promises

5 tips to landing more mortgage business by keeping your promises Written by Floify’s Dave Sims for Inman.com. Reposted here with permission. When we were kids, we were taught never to break a promise. But in the grown-up world of mortgages and real estate, delivering on your promises is a technique that will land you more business. I’ll show you …

The mortgage process feature that will land you more business

The mortgage process feature that will land you more business Written by Floify’s Dave Sims for Inman.com. Reposted here with permission. Differentiate your mortgage business from the competition with more than just “great customer service.” Provide what millennials and a surprising number of older borrowers want — automated mortgage process status updates. I’m going to show you how to do …

Open developer APIs essentially do not exist in the mortgage industry — that’s a problem

Open developer APIs essentially do not exist in the mortgage industry — that’s a problem Written by Floify’s Dave Sims for Inman.com. Reposted here with permission. As Marc Andreessen says, “Software Is Eating The World.” If you want to outpace your competitors, you’d better pay attention. Mortgage originators can open up a new world of productivity and improved processes with their software …

Why Lenders Should Consider Mortgage Loan Automation for their Business

Why Lenders Should Consider Mortgage Loan Automation for their Business When a borrower begins the process of shopping for a loan, whether it’s for a real estate investment or a mortgage, they want to search the Internet for a good loan. They aren’t always ready to talk to a person yet. We search for plane tickets, electronics, and cars online …

Stop Needs List Emails from Going to Spam

Stop Needs List Emails from Going to Spam One of the most important things Floify does is sending out Needs List emails to borrowers when you start new loan files in Floify. SIDE NOTE: To keep your Needs List emails out of your borrowers’ spam, have your IT person follow the directions below. Needs List emails are sent out by Floify, …

Why Emailing Official Mortgage Documents Is Not Secure

Why Emailing Official Mortgage Documents Is Not Secure While email has been a boon to professional communication, it is not necessarily the best tool for secure mortgage document management. Email jumps through several hoops on its way from sender to recipient, and security levels may vary hoop to hoop. At Floify we believe that a secure method of transfer is …

Eliminate Email from Your Mortgage Document Management Process

Eliminate Email from Your Mortgage Document Management Process Email is a fast and very efficient way to exchange information. Sometimes, however, it can be hard to follow the email trail regarding a given loan application. Tasks may be split up or incoming documents may land in different boxes, and suddenly the office email traffic hits rush hour. At Floify, we …

How Lenders and Loan Originators Can Avoid Hacks in Mortgage Document Management

How Lenders and Loan Originators Can Avoid Hacks in Mortgage Document Management Borrowers need to submit quite a bit of personal information on a typical loan application. No matter how scrupulous the mortgage lender and the loan originator might be, sensitive data may be needlessly exposed through exchange over the internet. At Floify, we understand how to keep personal data …

What You Need to Know About Mortgage Document Management

What You Need to Know About Mortgage Document Management While there may still be institutions that generate paper files for their mortgage applicants, more and more lenders and their collaborators are digitally organizing their application and loan information. Whether a lender uses paper, electronic forms, or a hybrid approach of paper and cloud, there are tremendous advantages to utilizing proper …

Overcoming Common Challenges with Mortgage Document Management

Overcoming Common Challenges with Mortgage Document Management Efficient mortgage document management requires close attention at a number of levels. For example, an important document that is lost or drags behind other documents can slow the whole process down, resulting in longer approval times and frustration all around. The following are some of the major challenges faced by both lenders and …

3 Common Mistakes Loan Originators Make that Cost Them Dearly

3 Common Mistakes Loan Originators Make that Cost Them Dearly There are several mistakes loan originators make that can result in several major issues, killing the chances of further referrals. However, as damaging as these mistakes can be, they’re actually fairly easy to fix — all it takes is a little effort to improve organizational processes. Here are some of …

Borrowers Hate Emailing Their Tax Returns

Borrowers Hate Emailing Their Tax Returns Email is insecure and borrowers know it. Most email is transmitted unencrypted, allowing hackers with access to any point between sender and receiver to steal email. Hackers especially love open WiFi networks. Borrowers don’t want the most private details about their lives to be seen by others or captured by identity thieves. Very understandingly, …

“My Lender Knows Exactly Where My Loan Documents Are,” Said No One Ever

“My Lender Knows Exactly Where My Loan Documents Are,” Said No One Ever Floify.com announces new loan document organization capabilities, making it simple for lenders to find their loan documents fast. Today, Floify.com announced that it has new capabilities to perfectly organize any lender’s loan documents: Loan Dashboard: New “traffic light” metaphor aids in determining loan status at a glance …

Mortgage Brokers Use Secure Cloud Service to Collect and Process Mortgage Documentation from Borrowers

Mortgage Brokers Use Secure Cloud Service to Collect and Process Mortgage Documentation from Borrowers Mortgage brokers reduce delays while using less staff time to collect and process borrower loan documents, Floify.com announces today. Floify.com announced that its new cloud service is available today. Floify.com efficiently manages mortgage documentation and the loan document workflows of loan officers, loan coordinators, loan processors, …