PRESS RELEASE: Floify’s Sofia Rossato Named as Advisor to the Broker Action Coalition Board of Directors

BOULDER, CO – April 1, 2024 – Floify, the mortgage industry's leading point-of-sale (POS) solution, today announced that President and General Manager Sofia Rossato has been named as a board advisor to the newly formed board of Broker Action Coalition (BAC), a nonprofit organization created in 2022 to advocate for legislative reform and educational advancement within the independent mortgage broker community.

The BAC advocates for legislative change and education initiatives for independent mortgage brokers and homebuyers across the country. The board’s 10 voting members are drawn from a diverse pool of industry experts and includes four lenders, four brokers and BAC's executive leadership. Rossato joins Brian Vieaux, president and COO of FinLocker and Sam Parker, owner of My Credit Guy, as a vendor advisor to the board.

“Unlike many industry groups, BAC takes a broad view of what lending professionals need to accomplish in order to be successful, and how those activities, in turn, can benefit consumers. That aligns with Floify’s view of advancing technology in directions that improve the customer experience and help get more people into homes, especially those in underserved communities,” said Rossato. “As a vendor advisor, my role on this board will be to figure out how technology should evolve to help brokers and lenders better serve homebuyers.”

Rossato brings more than 20 years of experience growing companies in start-up and large corporate environments to the role. She was tapped to lead Floify in Spring 2022 after its acquisition by Porch Group. Since then, she has overseen a rapid rollout of new product features to help lenders and broker customers optimize operations, including the introduction of Floify Broker Edition. She was recently recognized as a National Mortgage Professional (NMP) 2024 Woman of Inspiration. Prior to Floify, Rossato was managing director and COO for the billion-dollar information division of $17B fintech, IHS Markit and was CEO of SnapEngage, an omni-channel messaging platform and early adopter of AI. She is a frequent speaker at industry conferences using technology to broaden access to homeownership.

“Sofia brings a deep understanding of the fintech market and how to optimize technology to help lenders and brokers better serve the needs of their borrowers from the time they fill out the loan application to the loan’s close," said BAC Chief Executive Officer and Co-Founder Katie Sweeney. “Combined with BAC’s governance structure, the board and its advisors reflect our commitment to engaging on policy issues that will protect and enhance opportunities for the independent brokerage community and consumers alike.”

About Floify:

Floify is a digital mortgage automation solution that streamlines the loan process by providing a secure application, communication, and document portal between lenders, borrowers, referral partners, and other mortgage stakeholders. Loan originators use the platform to collect and verify borrower documentation, track loan progress, communicate with borrowers and real estate agents, and close loans faster. The company is based in Boulder, Colorado and is a subsidiary of Porch Group, Inc. ("Porch Group”) (NASDAQ: PRCH). For more information, visit the company’s website at or on social media at Facebook, LinkedIn, or Twitter / X.

Forward-Looking Statements:

Certain statements in this release may be considered “forward-looking statements” within the meaning of the “safe harbor” provisions of the United States Private Securities Litigation Reform Act of 1995. Although the Company believes that its plans, intentions, and expectations reflected in or suggested by these forward-looking statements are reasonable, the Company cannot assure you that it will achieve or realize these plans, intentions, or expectations. Forward-looking statements are inherently subject to risks, uncertainties, assumptions, and other factors which could cause actual results to differ materially from those expressed or implied by such forward-looking statements. Generally, statements that are not historical facts, including statements concerning the Company’s possible or assumed future actions, business strategies, events, or results of operations, are forward-looking statements. These statements may be preceded by, followed by, or include the words “believes,” “estimates,” “expects,” “projects,” “forecasts,” “may,” “will,” “should,” “seeks,” “plans,” “scheduled,” “anticipates,” “intends,” or similar expressions.

These forward-looking statements are based upon estimates and assumptions that, while considered reasonable by Porch and its management at the time they are made, are inherently uncertain. Factors that may cause actual results to differ materially from current expectations include, but are not limited to: (1) expansion plans and opportunities, and managing growth, to build a consumer brand; (2) the incidence, frequency, and severity of weather events, extensive wildfires, and other catastrophes; (3) economic conditions, especially those affecting the housing, insurance, and financial markets; (4) expectations regarding revenue, cost of revenue, operating expenses, and the ability to achieve and maintain future profitability; (5) existing and developing federal and state laws and regulations, including with respect to insurance, warranty, privacy, information security, data protection and taxation, and management’s interpretation of and compliance with such laws and regulations; (6) the Company’s reinsurance program, which includes the use of a captive reinsurer, the success of which is dependent on a number of factors outside management’s control, along with reliance on reinsurance to protect us against loss; (7) uncertainties related to regulatory approval of insurance rates, policy forms, insurance products, license applications, acquisitions of businesses or strategic initiatives, including the reciprocal restructuring, and other matters within the purview of insurance regulators; (8) reliance on strategic, proprietary relationships to provide the Company with access to personal data and product information, and the ability to use such data and information to increase transaction volume and attract and retain customers; (9) the ability to develop new, or enhance existing, products, services, and features and bring them to market in a timely manner; (10) changes in capital requirements, and the ability to access capital when needed to provide statutory surplus; (11) the increased costs and initiatives required to address new legal and regulatory requirements arising from developments related to cybersecurity, privacy, and data governance and the increased costs and initiatives to protect against data breaches, cyber-attacks, virus or malware attacks, or other infiltrations or incidents affecting system integrity, availability and performance; (12) retaining and attracting skilled and experienced employees; (13) costs related to being a public company; and (14) other risks and uncertainties discussed in Part I, Item 1A, “Risk Factors,” in the Company’s Annual Report on Form 10-K for the year ended December 31, 2022, and in Part II, Item 1A, “Risk Factors,” in our Quarterly Report on Form 10-Q for the quarter ended March 31, 2023, as well as those discussed in subsequent reports filed with the Securities and Exchange Commission (“SEC”), all of which are available on the SEC’s website at

Nothing in this release should be regarded as a representation by any person that the forward-looking statements set forth herein will be achieved or that any of the contemplated results of such forward-looking statements will be achieved. You should not place undue reliance on forward-looking statements, which speak only as of the date of this release. Unless specifically indicated otherwise, the forward-looking statements in this release do not reflect the potential impact of any divestitures, mergers, acquisitions, or other business combinations that have not been completed as of the date of this release. Porch does not undertake any duty to update these forward-looking statements, whether as a result of changed circumstances, new information, future events or otherwise, except as may be required by law.