Get More Insight at Application with New Custom Questions You may have noticed a theme in our product releases, since early-May. We have invested a tremendous amount of engineering effort and brainpower into Floify’s interview-style 1003 loan application to make it the best in the mortgage industry, and we are committed to maintaining that position by continuously upgrading the functionality and design. …

3 Floify Features That Wow Agents and Separate You From the Crowd Top producers in the mortgage industry all understand a fundamental truth that helps them maintain their success over a long period of time. Not only do they understand this truth, they constantly act upon it and even shape their business around it. To build a successful mortgage business, …

Create Extra Value by Consolidating Mortgage Software Systems As each year passes, loan officers find that they have to re-evaluate their software stack to ensure that they have the most efficient and productive set of systems in place in order to create the most return on those investments. It’s a daunting process that becomes more overwhelming when considering the sheer …

Floify’s Dave Sims Joins the Mortgage Marketing Radio Podcast Floify CEO Dave Sims recently joined host Geoff Zimpfer on the Mortgage Marketing Radio podcast to talk shop about the popular mortgage automation platform and the impact that technology can have on traditional loan workflows and borrower/agent engagement. If you’re not familiar with the Mortgage Marketing Radio podcast than you are missing out on a …

How One Top Producer in Canada Uses Floify to Generate Huge ROI The decision to implement a new system or technology into your mortgage origination operations has many parts and pieces. However, the potential to generate the most return relative to your investment should rate high in your evaluation of each technological service. The return on investment (ROI) can manifest …

3 Easy Ways to Keep Borrowers Engaged in the Loan ProcessIn 2015 research firm Gallup conducted a poll of mortgage borrowers in order to gauge their level of engagement with their mortgage lender, and how it affected their overall experience. Unsurprisingly, they found that 93% of borrowers who are fully engaged with their lender are likely to recommend that lender to friends, …

Big Update to Floify Landing Pages Brings a New Look and More Branding Development efforts in the month of June have brought exciting new ways to further customize the Floify platform to match your company brand and style. Enterprise lenders will love how easy it is to set and standardize the design and branding options available in Floify. These branding …

How to Quickly Add and Access Client Data in Floify Late last year, Floify introduced a powerful set of new features that were designed to give lenders, originators, and support staff the utmost flexibility in how they utilize Floify’s point-of-sale solution. The addition of custom fields and layouts means that Floify’s customers can add just about any data fields to …

Learn Mortgage Strategy from a $100M+ Originator A year ago we wrote a post discussing the simple reasons why any success-driven loan officer would do well to pay attention to the mortgage-related podcast content that is being created right now. A year later and nothing has changed. Mortgage podcasts are still outstanding resources because: The content is completely free. The good ones are chock-full …

Why I Chose My Loan Officer – A Borrower’s Tale Less than a month ago, a member of the Floify team closed on his first home in the highly competitive Denver metro area. A month before that, he was sorting through a list of referrals from friends and his real estate agent, trying to settle on a loan officer to …