Why Loan Officers Should Invest in Their Mortgage BrandWe all intuitively know the power of a strong brand. It’s the reason we order a Coke and not a cola, or buy Kleenex and Band-aids, but not facial tissues and adhesive bandages. Those are category-defining unicorn brands. You don’t need to be one of those companies to have a strong mortgage …

Audit Log, Mobile App Improvements, and WebhooksWe’ve been growing by leaps and bounds lately. It’s all thanks to the valuable feedback we have received from mortgage professionals like you. Over the last few months, we have rolled out dozens of exciting updates, apps, and integrations to make Floify even better. Now, we’re excited to share these enhancements with you which …

Why Every Mortgage Originator Should Strive for the Perfect Loan File Before the economic recession of 2008, the average cost to originate a loan came in at roughly $5,985. Flash forward to Q1 of this year: the cost to originate a loan skyrockets to a historic high of $8,887. In a bit of good news, Q2 showed production costs settling back …

How Your Method of Contact Affects Overall Borrower Satisfaction Last October, the STRATMOR Group’s Insights Report contained a focus section exploring how borrower satisfaction is impacted by the way LOs communicate with them. The survey results confirmed what we’ve all known for a while now. Communication matters. Significantly. Another important factor that affects borrower satisfaction is the method originators use to communicate with their …

4 Old-Fashioned Ways Loan Originators Turn Borrowers into Fans Today’s digital environment has spawned the movement towards a heavily process-driven sales model. This works to lower origination costs and speed up the home buying process, both of which are coveted outcomes for borrowers, but it also leaves something to be desired on the human side of the transaction. Loan officers …

How to Drive Profitable Change with Net Promoter Score As a sales professional, it’s incredibly important to understand how your customers feel about working with you. A bold claim, we know. But it’s true: asking for feedback creates new opportunities to engage customers and strengthen your business. Start collecting actionable feedback and assessing your customer experience by using a widely accepted indicator: …

4 Ways Loan Originators Can Use Video To Create Dynamic RelationshipsAs the digital landscape continues to evolve, video has quickly become the primary type of content that people are choosing to consume. There are good reasons for this. Video is quick (the best videos are under 2 minutes), and research has shown that viewers retain 95% of a message when …

Five Key Time Management Tips for Loan OriginatorsSuccessfully growing a mortgage business often boils down to how effective a loan officer is at time management. There are really only three ways for a loan officer to grow their business: Obtain more clients. Close more transactions. Increase revenue per transaction. All of these avenues for growth require LOs to be actively …

You’ve Earned Your Mortgage License, Now What?There are books, online courses, and plenty of in-person instruction to help you earn your mortgage license. It’s a very linear path with well-defined milestones and an obvious conclusion. The difficulty begins once the structure disappears, and you have to sink-or-swim on your own in the mortgage industry. Moreover, in this industry, building a …

5 Techniques for Mortgage Lead GenerationDiscovering how to get mortgage leads each month is a challenge for loan officers in the mortgage industry. The reality of the matter is that the vast majority of LOs would tell you they have the capacity to work MANY more quality leads than they are getting. The most stable way to secure consistent high-quality …