Automate the Gathering and Verification of Borrower Loan Docs Floify enhances the mortgage process for loan officers and homebuyers with automated verification of incomes and assets Floify, a leading mortgage automation technology platform, announced the release of new automated verification features that accelerate the time-consuming and manual mortgage process of collecting and verifying borrower loan documents. Floify’s automated asset verification feature allows borrowers …

Automating the Mortgage Document Collection ProcessFast, pain-free mortgage document collection Streamlining the lending process by automating the mortgage document collection process is a technological breakthrough that more and more borrowers are looking for when they choose their lender. Nonbanks like Quicken Loans (Rocket Mortgage) have already begun capitalizing on the efficiencies and loan file accuracy that these automations provide. Even Guaranteed Rate, …

The right mortgage software improves the borrower experienceAvoid Negative Reviews, and Win More Referrals One thing that we know for sure is that bad software almost always leads to a frustrating experience for anyone that must use it. The opposite is true as well: choosing a mortgage lending software, or mortgage automation system, that presents a clean, streamlined, and intuitive front …

How to build the team and mortgage process that will let you work fewer hours Become happier, more productive, and more efficient Do you want to increase production, efficiency, and even happiness within your business? It’s important to build a team and mortgage process with purpose so that you aren’t grinding yourself into dust. Whether you’re working longer hours, checking …

Lessons from Rocket Mortgage: create a hybrid mortgage processThe meteoric growth of Rocket Mortgage has demonstrated exactly what loan officers need to do to continue to be competitive in the marketplace of tomorrow. The answer? Adopt a hybrid mortgage lending process. A hybrid mortgage approach combines the traditional, relationship-heavy, lending techniques with modern technology aimed at enhancing and streamlining the process. Below, we’ll …

Floify’s API is open for mortgage tech developers A little over a year ago, Floify Founder and CEO Dave Sims wrote an article for Inman.com in which he described the lack of open developer APIs in the mortgage tech space. (Dave does a great job of explaining the nuances of open vs closed APIs and the issues at hand in the article.) …

Speed up mortgage closing with eSignature The CFPB has established that eClosings, or a mortgage closing that relies on technology, have tons of potential to improve the consumer experience. The beauty here is that there is also a lot of upside for process-oriented mortgage originators as well! You want to start incorporating elements of eClosing into your process, and you’ve got some …

3 ways to improve your mortgage website With borrowers becoming more and more digitally inclined, a well designed mortgage website with easy-to-use tools and lead capture devices is an absolute must. After you’ve got those pieces in line, use these website tips to take your personal mortgage brand to the next level, build trust with your clients, and stand out …

Customizing your needs-list email for max effectivenessNeeds-list email suggestions and samples For many of our customers, this automated email is the first introduction their borrower will get to the secure portal where they will be uploading their personal documentation. This email can be crucial in order to ensure a smooth, and quick, process. The big question: what exactly are we trying to accomplish …

Get the most out of your floify Floify comes with a nice set of defaults, but much of the system can be customized Did you know that ALL of the emails that floify sends to your borrowers and referral partners can be customized?  How about the milestones? Quick packs? Some of these features require a trained hand. Thinking about making changes? Let …