Mortgage Lead Generation: Optimize Site & Referral Network Optimizing Your Site for Mortgage Loan Lead Generation Now that you’re establishing your expertise with high-quality content, optimize your site to make it easy for visitors to complete an action that gets them into your pipeline for follow-up. There are a few basic principles to follow in order to set yourself up …
Mortgage Lead Generation: Build Authority with Content Generating a steady stream of high-quality mortgage leads is a challenge that nearly every loan officer faces. Most LOs have the capacity to handle far more leads than they’re currently getting, but securing them consistently is another story. Traditional word-of-mouth referrals remain the gold standard for building a strong, sustainable pipeline. The ideal …
As we move further into 2024, credit unions must keep pace with rapidly evolving member expectations, especially in mortgage lending. Members are increasingly seeking seamless, efficient, and transparent digital experiences, and mortgage automation can be the key to meeting and exceeding these expectations. Here are the insights credit unions need to know about their member’s digital preferences, and how they …
In the digital age, effective communication is paramount for credit unions aiming to enhance member satisfaction and loyalty. Members expect seamless, real-time communication across multiple channels, and credit unions must leverage the right digital tools to meet these expectations. These six must-have digital tools empower credit unions to achieve meet, and exceed, member’s expectations for communication from their financial institution. …
Streamlining the Mortgage Disclosure Process with Floify In today’s fast-paced digital world, the demands and expectations of borrowers, especially Millennials and Generation Z, are rapidly evolving. Recent studies revealed a striking trend: 67% of millennial and Gen Z borrowers now expect a digital borrower portal when applying for a mortgage loan. This shift towards online self-service platforms is reshaping the …
Choosing the Right Digital Mortgage Platform: Key Factors to Consider In the rapidly evolving world of mortgage lending, selecting the right digital mortgage platform is crucial for staying competitive and meeting customer expectations. Here are some vital aspects to consider when making your choice:Intuitive User ExperienceUser experience (UX) is paramount. A platform that’s easy on the eyes and simple to …
Meeting the Digital Expectations of Millennials and Gen Z: How Floify is Leading the Way In today’s fast-paced digital world, the demands and expectations of borrowers, especially Millennials and Generation Z, are rapidly evolving. Recent studies revealed a striking trend: 67% of millennial and Gen Z borrowers now expect a digital borrower portal when applying for a mortgage loan. This …
Building a Mortgage Broker Technology Stack in 2024 In 2024, the mortgage brokerage industry hinges on technological efficiency. This blog dives into the essential technology stack that every mortgage broker needs to stay competitive. We’ll explore key systems like advanced Mortgage CRMs, Loan Origination Systems (LOS), and innovative credit reporting tools, focusing on how they streamline operations and enhance customer …
Introducing Floify’s Integration with United Wholesale Mortgage (UWM) Floify is excited to announce our latest integration with United Wholesale Mortgage (UWM), the country’s largest wholesale mortgage lender. This strategic collaboration is designed to significantly streamline the loan origination process for mortgage brokers.Simplifying the Loan Origination ProcessOur integration with UWM marks a significant leap forward in simplifying the loan origination process …
Run Product and Pricing Quotes in Floify with New LenderPrice PPE Integration The world of mortgage brokerage is constantly evolving, with demands for more streamlined, efficient, and all-encompassing platforms at an all-time high. Floify’s latest integration with Lender Price’s Product and Pricing Engine (PPE) is a game-changer for professionals in the industry, further enhancing the capabilities of what many already …