Category Archive

Adjusting to the challenges of doing business today has been a first time experience for the vast majority of mortgage professionals. But at the end of the day, lenders have been great about putting the safety of their employees and customers above business-as-usual. This has meant adapting to a remote-based, distributed work environment. With little to no experience in that … Read More

With interest rates recently hitting a 50-year low, mortgage applications increased so much that the MBA doubled their projection for refinance originations. The volume of applications has staggered the mortgage industry. Some lenders are increasing their rates as a counterbalance to the avalanche in demand. We’ve been hearing from loan originators every day that are buried by refinance business. Where … Read More

For many Floify customers, the platform’s branded landing pages function as the first digital impression their borrowers will receive when beginning the mortgage process, or simply logging in to their secure portal. A high-quality image of the LO greets them, as well as the mortgage company’s logo, name, and relevant information – ensuring that the borrower instantly knows they’re in … Read More

It was an eventful year in the mortgage industry! From historically low interest rates and record-high equity to the long-awaited URLA guidance, 2019 offered plenty of opportunities for success – while also keeping everyone on their toes. For our part, Floify reached some incredible milestones, launched a number of new integrations, developed many new features, and even took home some … Read More

The best LOs know that having a customizable, cutting-edge loan application is a critical differentiator for their mortgage business. It allows them to offer borrowers a smooth, friction-free experience when applying for a loan and reduces the amount of time and effort required by back-office staff to complete and verify the accuracy of the form. For those reasons and more, … Read More

If it’s been said once, it’s been said a thousand times: mortgage lending is a relationship business. But what originators don’t mention is how to master the early stages of the relationship-building process in order to win the business of a prospect that is likely also inquiring about a loan with your competition as well. Because unless the LO already … Read More

In 2016, the GSEs Fannie Mae and Freddie Mac unveiled a redesigned version of the uniform residential loan application, marking the first changes to the form in nearly 20 years. The update was intended to modernize the form with a new layout designed to support the efficient and accurate collection of information and data and to help the industry identify … Read More

In order to maximize loan production efficiency, and gain all of the benefits associated, a loan originator and their team must develop and hone their workflow, polishing away blockers and rough patches until what remains resembles the well-oiled machine that was sought. But what happens to that carefully planned workflow when variables are changed? A loan originator that is not … Read More

The mortgage industry has long had a fixation with loan volume and total units as the definitive measuring stick of lending success. Every year there are various rankings published that all utilize these metrics to determine where lenders and originators should fall on the list. But while market share is important, at the end of the day all of these … Read More

Every business professional has heard the statistic ad nauseam. It costs 5 times as much to acquire a new customer than to retain and reactivate a current customer. So you invest in technology to automate email marketing campaigns or maybe commit to a direct mail campaign. While those methods do a great job of keeping your database warm and maintaining … Read More