New! Get More Insight at Application with Custom Questions

1003 loan application custom interview questions digital web-based

You may have noticed a theme in our product releases, since early-May. We have invested a tremendous amount of engineering effort and brainpower into Floify’s interview-style 1003 loan application to make it the best in the mortgage industry, and we are committed to maintaining that position by continuously upgrading the functionality and design. Our newest addition continues the trend by … Read More

Create Value by Consolidating Mortgage Software Systems

mortgage software

As each year passes, loan officers find that they have to re-evaluate their software stack to ensure that they have the most efficient and productive set of systems in place in order to create the most return on those investments. It’s a daunting process that becomes more overwhelming when considering the sheer size of the mortgage software stack that many … Read More

How One Top Producer in Canada Uses Floify to Generate Huge ROI

The decision to implement a new system or technology into your mortgage origination operations has many parts and pieces. However, the potential to generate the most return relative to your investment should rate high in your evaluation of each technological service. The return on investment (ROI) can manifest in a variety of forms, depending on your business goals. Some LOs want … Read More

Big Update to Floify Landing Pages Brings a New Look and More Branding

floify mortgage software update

Development efforts in the month of June have brought exciting new ways to further customize the Floify platform to match your company brand and style. Enterprise lenders will love how easy it is to set and standardize the design and branding options available in Floify. These branding options create a consistent user experience for borrowers across their entire operation. New, … Read More

How to Quickly Add and Access Client Data in Floify

custom fields

Late last year, Floify introduced a powerful set of new features that were designed to give lenders, originators, and support staff the utmost flexibility in how they utilize Floify’s point-of-sale solution. The addition of custom fields and layouts means that Floify’s customers can add just about any data fields to their loan flow view as their heart desires. They can … Read More

Learn Mortgage Strategy from a $100M+ Producer

loan originator podcast interview

A year ago we wrote a post discussing the simple reasons why any success-driven loan officer would do well to pay attention to the mortgage-related podcast content that is being created right now. A year later and nothing has changed. Mortgage podcasts are still outstanding resources because: The content is completely free. The good ones are chock-full of relevant and … Read More

Why I Chose My Loan Officer – A Borrower’s Tale

Less than a month ago, a member of the Floify team closed on his first home in the highly competitive Denver metro area. A month before that, he was sorting through a list of referrals from friends and his real estate agent, trying to settle on a loan officer to partner with on the financing side of the transaction. This … Read More

Using Automation to Curb Rising Loan Production Costs

mortgage loan production costs

For years now, decision-makers in the mortgage industry have been keeping an eye on the steady year-over-year increases in costs associated with producing a loan. Groups, such as the MBA, have been studying this phenomenon for almost a decade. Yet, the cost to originate a loan has continued to rise unabated. According to the most recent MBA Quarterly Mortgage Bankers … Read More