While just a few years ago most consumers would have said that the mortgage industry was lagging FAR behind on the technology front, the pace with which this dynamic has changed has been staggering. The industry has moved rapidly to adopt the process and organizational efficiencies afforded by implementing mortgage software systems that solve common challenges for both originators and … Read More
Floify’s Refreshed Mobile Borrower Experience and Other Updates
Floify is committed to providing your borrowers with an easy-to-use, responsive, and fully functional mobile experience. Thus, Floify’s system has recently undergone a massive facelift of the borrower’s mobile user interface. Imagine you are a borrower. Your loan officer starts a loan flow for you in Floify and includes relevant document requests. Then, automatically, they are able to send an … Read More
Mortgage Point-of-Sale: The What and the Why
The mortgage industry has been rapidly moving to adopt technology systems that allow lenders to increase efficiency. With these innovative technology systems, LOs are able to reduce the overall cost to originate a loan. Furthermore, they can do this while offering homebuyers a more streamlined, transparent, and technologically-enabled process when securing a loan. With this adoption has also come more … Read More
Introducing the Next Big Thing: Custom Fields, Layouts, and Business Rules
Just this week, we rolled out one of the most exciting and powerful feature updates to Floify in our history. The introduction of custom fields, custom layouts, business rules, and customizable dashboards will allow Floify Business customers to craft unique, dynamic data inputs. They can then use these features in a number of awesome ways to benefit both the lender … Read More
How to Calculate the ROI of Your Mortgage Software
When LOs spend time and money implementing changes to their workflow, they expect an improvement in one area or another. Being able to calculate the positive or negative return you are getting on your mortgage software investment is critical to understanding which systems are actually helping your business, and which are not. Benchmarking performance indicators One key to calculating the … Read More
The Digital Mortgage of Today and Tomorrow
Today, borrowers live in a connected world where a pizza ordered from Dominos is tracked in every stage from ordering to delivery, and they’ve come to expect the same from their business interactions. This culture shift has created an expectation amongst consumers that the mortgage industry needs to embrace an end-to-end digital mortgage. What is a digital mortgage? In its … Read More
LenderHomePage integration and new notes feature
LenderHomePage.com has fully integrated the Floify platform into the services they provide for loan officers and lenders. LenderHomePage.com specializes in mortgage websites, mortgage calculator mobile apps, landing pages, and web-based marketing services. Working hand-in-hand with a company that selected Floify as their mortgage automation platform, LenderHomePage.com was able to not only integrate Floify automation with their services, but also fully … Read More
Why You Need a Dynamic 1003 Loan Application
It is virtually impossible these days to find a loan officer’s website that does not have a digital 1003 loan application that prospects can fill out to ‘Apply Now’. While every LO needs mortgage application software, the fact of the matter is that not all online loan applications are made equal, and there are certainly some formats that do more … Read More
The Loan Officer Technology Stack
The Loan Officer Software Stack is Largest in Housing In a high producing mortgage environment, loan officer software needs can be broken down into three essential functions: lead generation, borrower/partner experience, and business operations. In order to cover all these areas, lender’s need to acquire a large “stack” of mortgage tech to implement within their lending process. Today’s digitally inclined … Read More
2017 is the Year of Mortgage Technology Integration
Mortgage Teams Increase Demand for Integrated Systems There’s one reason why technology integration is a focal point for the mortgage industry in 2017: it’s good business. Over the last few years, mortgage technology has exploded onto the scene with a rush of new operators looking to carve out their own space in the industry. This has resulted in niche specialization … Read More