Webinar: The Path to $100M in Loan Volume

High loan volume is achievable by anyone willing to learn the methods

The largest predictor of LO success is how well a team understands the growth impact of skill sets, leadership, culture, and systems, their order of importance, and when to focus on each.

Top-performers and industry coaches Lisa Wells and Andy Zemon, who drive a combined $120M in annual loan volume, will break down the path from $10M to $30M to $90M in annual loan volume and reveal how success is achieved through replicable methods and process, not working harder.

Moderated by Floify's CMO, Holly Hamann, this powerhouse panel will explain:

  • The stages of LO business growth and how to assess which stage you are in. (Hint: it's not about loan volume or how many hours you work.)
  • Why culture, hiring, and systems are critical areas to master
  • How business priorities shift through the stages
  • The one thing you need to be doing for your business right now

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Host – Lisa Wells


Lisa is a Loan Officer and Branch Manager for Waterstone Mortgage and has been an influencer and thought leader in the mortgage industry for 19 years. Her expertise in mortgage lending and business leadership has led her business to more than $90 million in annual loan volume. Lisa coaches elite members of The CORE Training, a business coaching company that trains and mentors Top Producing Loan Officers from all over the country. Lisa’s experience, reputation, and firm belief that success can be achieved by anyone, have led her to become a coach for some of the top Loan Officers in the country.

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Speaker – Andy Zemon


Andy Zemon is a Sales Manager and Loan Officer with Waterstone Mortgage and is also a member of the elite coaching group, The CORE Training, which only accepts the top 1% of mortgage professionals in the country. In addition to running is own mortgage team, Andy uses a career of business and financial expertise to lead seminars for other business owners looking to grow their success to the next level. Andy has a degree in Consumer Affairs, and gives over 1,000 hours each year to his community as a Volunteer Fire Fighter.

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Speaker – Holly Hamann


Holly served as Floify’s CMO and has 18 years’ experience helping businesses leverage content marketing and digital strategies to accelerate growth. She has helped launch and scale six tech companies and specializes in helping companies evolve from “start-up” to “emerging company” to “corporate enterprise”. Holly is a public speaker and contributing writer on entrepreneurship for Huffington Post, Fast Company, and Chief Marketer Mag. She has a degree in Mathematics and is an American Marketing Association "Marketer of the Year" recipient.

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About the Sponsor

Floify is a mortgage point-of-sale platform that streamlines the origination process by providing a modern and secure communication and document portal between lenders, borrowers, referral partners, and other mortgage stakeholders.

Loan Originators use the platform to:

  • Collect and verify borrower applications and documentation
  • Track loan progress
  • Communicate with borrowers and real estate agents
  • Close loans faster with fewer headaches

More than 300,000 registered users have used the Floify platform to streamline their lending or homebuying experience – saving hours per day, and days per loan.

What are you waiting for? Request a live demo and see for yourself how Floify can save you time and money, while providing a fantastic borrowing experience for your clients.

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