Top of Mind
Surefire CRM


Integrate With Surefire CRM by Top of Mind

Loan originators who utilize Top of Mind's Surefire CRM to power their customer database and marketing workflows can now connect the CRM with their Floify point-of-sale to help streamline redundant data processes.

When the integration is configured and active, Surefire will automatically create new leads within the CRM from a Floify loan flow or application. 

This automated action ensures that new mortgage borrower prospects who enter the LO's pipeline via Floify are simultaneously created in the LO's Surefire CRM, without requiring staff to duplicate data entry.

  • top of mind surefire mortgage crm floify integration example

How to Install

Contact Top of Mind/Surefire and ask them to set up "mapping" for your Surefire CRM Integration. You can continue with the steps below while this is in-progress, but the mapping procedure must be complete for your Floify/Surefire CRM Integration to work.

  • top of mind surefire mortgage crm install process
  • top of mind surefire mortgage crm install process
  • top of mind surefire mortgage crm install process
  • top of mind surefire mortgage crm install process

About Top of Mind Surefire CRM

Top of Mind’s Surefire CRM is the #1 most used sales and online marketing platform for the mortgage industry. Simple to use and implement, thousands of mortgage professionals from individuals to large enterprise clients successfully use Surefire to manage and grow their sales pipeline.

We ensure this growth by placing our customers top of mind with their database through the development and automation of personalized, one-to-one marketing campaigns to their prospects, in-process loan customers, and past clients.

To learn more about Top of Mind Surefire CRM, use the form below to schedule a demo.

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  • Close loans faster.
  • Make borrowers happier.
  • Strengthen referral relationships.
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