The Path to $100M in Loan Volume — Watch the recorded webinar!

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Grow Your Mortgage Business by Focusing on the Right Questions

grow your mortgage business focus control loan officer

Re-direct energy into controllable actions One of the biggest keys to success for any business professional, but particularly for loan officers, is how to effectively manage your mental bandwidth. Spend less time and energy worrying or contemplating items that are out of your control, and divert that energy into the top, most-influential, items that will allow […]

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Nation’s Top-Performing Loan Officers Host Webinar On How to Grow Loan Origination Business to $100M

Powerhouse panel breaks down the key steps to reaching $100M milestone in annual loan volumeBOULDER, Colo., January 10th, 2017 —Floify, the leading provider of mortgage automation software, is teaming with mortgage industry experts to host a webinar that teaches loan officers and branch managers the step-by-step path to growing annual loan volumes to $100M. Top-performers […]

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The Path to $100M in Loan Volume (Webinar)

The largest predictor of LO success is how well a team understands the growth impact of skill sets, leadership, culture, and systems, their order of importance, and when to focus on each. High loan volume is achievable by anyone willing to learn the methods for harnessing those impacts. Join us for a powerhouse panel on […]

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What If Fannie and Freddie Do Get Privatized Again?

privatizing fannie freddie GSE

Steve Mnuchin, President-elect Trump’s Treasury nominee, caused quite a stir recently when he said in an interview that privatizing the government-sponsored entities Fannie Mae and Freddie Mac would be “on the top-10 list of things” that the administration would seek to get done. By the end of trading that day, the shares of both Fannie […]

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Announcing the 2016 Loan Officer Recruitment and Retention Study

loan officer recruiting factors

Today Floify announced the results of an industry-wide study on loan officer recruitment and retention. The study solicited over 13,000 mortgage originators, specifically loan officers, branch managers, and area sales managers. The analysis focused on loan originators with an annual loan volume of $21 million or more in order to distinguish the needs and priorities […]

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What Do Top Loan Officers Look for in a Mortgage Company?

loan officer recruitment retention study

The greatest differentiator between mortgage companies is how well they recruit and retain superior talent. Research from the STRATMOR Group has shown that the top 20% of loan officers account for 57% of total loan volume, with the top 40% of originators bringing in 80% of total loan volume. A purchase-oriented environment is where top […]

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Fannie and Freddie adding automated validation tools to AUS systems

automated validation income assets employment

GSE’s integrating income and asset validation to help reduce origination costsThe mortgage industry was set abuzz on Monday when the GSEs Fannie Mae and Freddie Mac both announced sweeping changes to their automated underwriting systems, including an automated appraisal valuation tool. Somewhat of an undercard to the appraisal news was the news that Fannie and Freddie […]

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How does trended credit data affect the mortgage industry?

trended credit history

How does trended credit history impact the mortgage lending industry?When Fannie Mae released Desktop Underwriter Version 10.0 on September 24, 2016, the automated underwriting system had a substantial change in risk assessment: the use of a borrower’s trended credit data.This is the first widespread use of a borrower’s trended credit history in the mortgage industry. While […]

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NAMB offering grants to start an independent mortgage brokerage

mortgage brokerage grant program

NAMB partners with UWM to offer startup grantsThe National Association of Mortgage Brokers (NAMB) has rolled out a new KickStart program that will offer grants to loan originators who dream of opening their very own independent mortgage brokerage. The program’s first sponsor, United Wholesale Mortgage (UWM), provided a $500,000 grant of their own to get the program […]

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FNMA 1003 Loan Application Redesign – What You Need To Know

fnma 1003 urla loan

For the first time in more than 20 years, Fannie Mae and Freddie Mac (the GSEs) have redesigned the Uniform Residential Loan Application (URLA), also known as the 1003 loan application and the 65 loan application, respectively. The purpose behind the redesign is multifold. The GSEs’ stated main objectives were to: Update the URLA to […]

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Our Founder and CEO was recently interviewed by!

Recently, Floify founder and CEO Dave Sims was contacted by to participate in an expert interview. The topic: managing mortgage documents better. Dave talks about his favorite topic, email hell, as well as some common mistakes mortgage originators make when managing paperwork, how Floify works to make the mortgage process easier, and the future […]

Read more Profiled Our Founder and CEO, That Was Cool just did a deep profile on our Founder and CEO. That was pretty cool. It even includes pics! :^) Check it out: I get a rush when the code I’ve been working on starts to come together (ps: Inman may show you a paywall. Sorry if that happens to you.) Dave Sims is founder […]

Read more Quoted Me! quoted me! It’s an article about P2P payments. Searching for “Floify” will find my quote. ABOUT FLOIFY Floify ( is a mortgage borrower portal and dashboard. Floify automates the process of collecting loan docs from borrowers, keeps realtors up-to-date with easy email updates, tracks back office workflow tasks to avoid the last minute rush […]

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Open developer APIs essentially do not exist in the mortgage industry — that’s a problem

Written by Floify’s Dave Sims for Reposted here with permission. As Marc Andreessen says, “Software Is Eating The World.” If you want to outpace your competitors, you’d better pay attention. Mortgage originators can open up a new world of productivity and improved processes with their software systems by embracing an old idea that they’ve […]

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