Accelerate Your Lending with Floify’s Integrated Verification Services

direct source asset verification income verification employment verification credit reporting mortgage

Ever since Quicken Loans rolled out their Rocket Mortgage product, the mortgage industry has been playing catch-up. Potential borrowers watched advertisements touting direct-source verifications that allowed them to provide instant access to the information the lender needed – without having to source the docs themselves. This type of instant gratification and service expectation is ingrained in today’s tech-driven society. If … Read More

MeridianLink Verifications Come to Floify, Plus a Refreshed Loan Pipeline and More!

floify mobile responsive and re-designed loan pipeline

You may have noticed that your Floify loan pipeline has a different look and feel to it than what you were experiencing just a week ago. Good news! You’re not seeing things! In continuing our efforts to build a mobile responsive system, the loan pipeline has been rebuilt with a fully mobile-responsive user interface. Modern design elements and transitions were … Read More

Create the Ultimate Borrower Experience by Embedding Floify in your Website

borrower mortgage loan experience

DISCLAIMER: THE TECHNIQUE DESCRIBED BELOW IS CONSIDERED ADVANCED, AND SHOULD ONLY BE IMPLEMENTED BY A QUALIFIED WEB DEVELOPER. FLOIFY DOES NOT OFFER SUPPORT FOR EXTERNAL EMBEDDING. Out of the box, every Floify team is given a branded and unique subdomain where their point-of-sale and 1003 loan application lives on the web. When your clients receive their first welcoming ‘needs list’ … Read More

New! Get More Insight at Application with Custom Questions

1003 loan application custom interview questions digital web-based

You may have noticed a theme in our product releases, since early-May. We have invested a tremendous amount of engineering effort and brainpower into Floify’s interview-style 1003 loan application to make it the best in the mortgage industry, and we are committed to maintaining that position by continuously upgrading the functionality and design. Our newest addition continues the trend by … Read More

3 Ways to Keep Borrowers Engaged in the Loan Process

In 2015 research firm Gallup conducted a poll of mortgage borrowers in order to gauge their level of engagement with their mortgage lender, and how it affected their overall experience. Unsurprisingly, they found that 93% of borrowers who are fully engaged with their lender are likely to recommend that lender to friends, family, and colleagues. Yet only 3% of actively … Read More

Reduce Loan Cycle Time with a Mortgage Point-of-Sale

reduce loan turn times cycle times mortgage pos point-of-sale

For busy loan originators who want to understand their general efficiency level, there is no better “30,000 foot” metric to evaluate than the average loan cycle time, which you can improve through the use of a mortgage point-of-sale system. Sure, it’s more effective to understand the intricate details of each individual stage that your loans pass through. Nevertheless, as a … Read More

Update to Floify Deadline Reminder Scheduling and More

floify mortgage software update

One of the most powerful borrower-facing features of Floify, the platform’s automated deadline reminders, work behind the scenes to keep borrowers accountable and on-task with their documentation requirements. To make this function even more useful, we just gave your deadlines a huge boost in customizability. Check out the bevy of brand-new scheduling options as well as other fresh updates to … Read More

How Loan Officers Use Floify to Improve Referral Relationships

As you probably know, a loan originator’s success depends on their ability to acquire or generate high-quality mortgage leads. There are a number of ways to accomplish this goal, from turning your website into a lead-gen machine to leveraging advertising platforms like Zillow and Trulia. However, to truly push for the upper levels of success in the mortgage industry and … Read More

Floify’s Refreshed Mobile Borrower Experience and Other Updates

floify mortgage software update

Floify is committed to providing your borrowers with an easy-to-use, responsive, and fully functional mobile experience. Thus, Floify’s system has recently undergone a massive facelift of the borrower’s mobile user interface. Imagine you are a borrower. Your loan officer starts a loan flow for you in Floify and includes relevant document requests. Then, automatically, they are able to send an … Read More

Mortgage Point-of-Sale: The What and the Why

The mortgage industry has been rapidly moving to adopt technology systems that allow lenders to increase efficiency. With these innovative technology systems, LOs are able to reduce the overall cost to originate a loan. Furthermore, they can do this while offering homebuyers a more streamlined, transparent, and technologically-enabled process when securing a loan. With this adoption has also come more … Read More