PRESS RELEASE: Sydney Barber, Floify’s head of product, named a HousingWire 2024 Tech Trendsetter

BOULDER, CO – November 1, 2024 – Floify, the mortgage industry's leading point-of-sale (POS) solution, today announced that its Head of Product, Sydney Barber, has been named a 2024 Tech Trendsetter by HousingWire. The HW Tech Trendsetters awards program seeks to recognize the people who drive innovation in the mortgage and real estate industries.

“The 2024 Tech Trendsetters represent a group of truly innovative leaders who are pushing the boundaries of what’s possible in mortgage and real estate,” said HousingWire Editor-in-Chief Sarah Wheeler. “These tech trailblazers are not just enhancing efficiency, but transforming the way businesses operate — from streamlining lending processes to improving the customer experience in real estate transactions. Their impact is reshaping both industries, and their forward-thinking solutions are setting new standards for how technology can drive growth and success in today’s evolving market.”

Barber joined Floify in 2019, and her outstanding product leadership has quickly propelled her through the ranks to head of product. She is a hands-on leader for every new feature and integration at Floify, having spearheaded more than 100 product updates in the past three years to help its customers operate more efficiently in a volatile market.

Under Barber’s direction, Floify has introduced groundbreaking features that improve homeownership accessibility. Notably, Floify was the first POS to offer translations on loan applications, offer ADA-compliant borrower interfaces, and support Fannie Mae and Freddie Mac's initiative to consider on-time rent payments as valid AUS inputs.

In October 2024, Barber ushered the release of Floify Verify, a native verification of income and employment (VOIE) service for lenders and brokers. Floify Verify offers an elegant and cost-effective way for lenders to verify employment and income in the Floify environment without the hassle of managing additional vendors — all at 60–80% less cost than legacy verification methods.

“Sydney’s curiosity and her desire to help people overcome obstacles are what truly set her apart,” said Sofia Rossato, president and general manager at Floify and a HW Women of Influence winner in 2024. “When approaching challenges, I sometimes find myself asking, ‘What would Sydney do?’ We are proud of Sydney’s achievements and agree with HousingWire that she’s an exemplary person who is pushing the industry forward.”

About Floify:

Floify is a digital mortgage automation solution that streamlines the loan process by providing a secure application, communication, and document portal between lenders, borrowers, referral partners, and other mortgage stakeholders. Loan originators use the platform to collect and verify borrower documentation, track loan progress, communicate with borrowers and real estate agents, and close loans faster. The company is based in Boulder, Colorado and is a subsidiary of Porch Group, Inc. ("Porch Group”) (NASDAQ: PRCH). For more information, visit the company’s website at floify.com or on social media at Facebook, LinkedIn, or Twitter / X.

Forward-Looking Statements:

Certain statements in this release may be considered “forward-looking statements” within the meaning of the “safe harbor” provisions of the United States Private Securities Litigation Reform Act of 1995.   Although the Company believes that its plans, intentions, and expectations reflected in or suggested by these forward-looking statements are reasonable, the Company cannot assure you that it will achieve or realize these plans, intentions, or expectations. Forward-looking statements are inherently subject to risks, uncertainties, assumptions, and other factors which could cause actual results to differ materially from those expressed or implied by such forward-looking statements. Generally, statements that are not historical facts, including statements concerning the Company’s possible or assumed future actions, business strategies, events, or results of operations, are forward-looking statements. These statements may be preceded by, followed by, or include the words “believes,” “estimates,” “expects,” “projects,” “forecasts,” “may,” “will,” “should,” “seeks,” “plans,” “scheduled,” “anticipates,” “intends,” or similar expressions.

These forward-looking statements are based upon estimates and assumptions that, while considered reasonable by Porch and its management at the time they are made, are inherently uncertain.  Factors that may cause actual results to differ materially from current expectations include, but are not limited to:  (1) expansion plans and opportunities, and managing growth, to build a consumer brand; (2) the incidence, frequency, and severity of weather events, extensive wildfires, and other catastrophes; (3) economic conditions, especially those affecting the housing, insurance, and financial markets; (4) expectations regarding revenue, cost of revenue, operating expenses, and the ability to achieve and maintain future profitability; (5) existing and developing federal and state laws and regulations, including with respect to insurance, warranty, privacy, information security, data protection and taxation, and management’s interpretation of and compliance with such laws and regulations; (6) the Company’s reinsurance program, which includes the use of a captive reinsurer, the success of which is dependent on a number of factors outside management’s control, along with reliance on reinsurance to protect us against loss; (7) uncertainties related to regulatory approval of insurance rates, policy forms, insurance products, license applications, acquisitions of businesses or strategic initiatives, including the reciprocal restructuring, and other matters within the purview of insurance regulators; (8) reliance on strategic, proprietary relationships to provide the Company with access to personal data and product information, and the ability to use such data and information to increase transaction volume and attract and retain customers; (9) the ability to develop new, or enhance existing, products, services, and features and bring them to market in a timely manner; (10) changes in capital requirements, and the ability to access capital when needed to provide statutory surplus; (11) the increased costs and initiatives required to address new legal and regulatory requirements arising from developments related to cybersecurity, privacy, and data governance and the increased costs and initiatives to protect against data breaches, cyber-attacks, virus or malware attacks, or other infiltrations or incidents affecting system integrity, availability and performance; (12) retaining and attracting skilled and experienced employees; (13) costs related to being a public company; and (14) other risks and uncertainties discussed in Part I, Item 1A, “Risk Factors,” in the Company’s Annual Report on Form 10-K for the year ended December 31, 2022, and in Part II, Item 1A, “Risk Factors,” in our Quarterly Report on Form 10-Q for the quarter ended March 31, 2023, as well as those discussed in subsequent reports filed with the Securities and Exchange Commission (“SEC”), all of which are available on the SEC’s website at www.sec.gov.

Nothing in this release should be regarded as a representation by any person that the forward-looking statements set forth herein will be achieved or that any of the contemplated results of such forward-looking statements will be achieved. You should not place undue reliance on forward-looking statements, which speak only as of the date of this release. Unless specifically indicated otherwise, the forward-looking statements in this release do not reflect the potential impact of any divestitures, mergers, acquisitions, or other business combinations that have not been completed as of the date of this release. Porch does not undertake any duty to update these forward-looking statements, whether as a result of changed circumstances, new information, future events or otherwise, except as may be required by law.

Twitter: @Floify #brokers #mortgage #fintech

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Johnna Szegda
Depth for Floify
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