Floify’s custom fields, layouts, and business rules give originators and their teams a nearly infinite number of ways to store and access their data. This has naturally prompted some questions about exactly how mortgage professionals can use these features in meaningful ways.

An example use-case comes to us from Melanie Taliaferro, Director of Training and Sales Development as well as a producing Branch Manager for AMEC.

Melanie uses Floify’s custom fields and layouts to dissect and get the pulse of her loan pipeline. By first tagging the flow with a ‘Current Status’, she can sort her pipeline, discovering where her prospects or borrowers are in the loan process. Even better, she can do this all at a quick glance.

This makes it easy for Melanie to prioritize where they need to focus their efforts for the day. Then, she and her team are able to continue moving loans through the pipeline.

The most important part of this pipeline sort is the Current Status field that Melanie has created. This picklist field has a few different options that effectively mirror that stages of her pipeline:

• Purchase Lead
• Refinance Lead
• Pre-Qualified
• Pre-Approved
• Active Loan
• Dead End

Once Melanie sorts the pipeline, clicking into a loan flow shows a default lender layout that includes additional high-level data that allows Melanie and her team to understand exactly what the needs of the borrower or prospect in question are.

When this information is available at their fingertips, the Taliaferro Team can make clear, informed decisions. Even better, they don’t have to venture to another system to get the relevant data first. This is a big win for efficiency.

But what about business rules?

Another amazing aspect of this setup is that Melanie has given herself so many options of where to go next.

She can create borrower layouts and use business rules to dynamically switch into those layouts when a custom field is toggled.

For example, in her default lender layout, Melanie has a Loan Purpose picklist field that contains options of ‘Purchase’, ‘Refinance’, ‘Home Equity’, and ‘Renovation’. Depending on the purpose, the process for a borrower to acquire a loan can be considerably different.

Perhaps when the Loan Purpose field is toggled to ‘Purchase’, Melanie wants to show borrowers a layout of specific purchase-related information. However, if it’s a ‘Home Equity’, the layout changes to one showing information related to THAT type of loan purpose.

Pretty cool!