PRESS RELEASE: American Financial Resources, Inc.’s Wholesale Division to Offer Floify’s Digital Mortgage Point-of-Sale Solution to its Network of Broker Partners

Partnership aims to integrate the power of Floify’s mortgage automation solution with American Financial Resources, Inc.’s robust technology offerings to further enhance the broker-borrower experience.

BOULDER, COLO – October 17, 2018 – Floify, the mortgage industry’s leading point-of-sale solution, announced today a partnership with national residential mortgage lender, AFR Wholesale, a division of American Financial Resources, Inc., to offer Floify’s automation technology to AFR’s independent network of broker partners.

By utilizing Floify’s point-of-sale integration, AFR’s broker partners will be able to quickly and easily process borrower loan applications, securely send and receive supporting documentation, automatically deploy status updates and reminders via email and SMS, and more – all from a single, intuitive user interface.

“Partnering with AFR Wholesale on a Floify integration underscores our relentless pursuit of helping maximize broker productivity and borrower satisfaction with the mortgage process,” said Dave Sims, CEO of Floify. “Our partnership with AFR not only shows the benefits of a streamlined loan origination process, but highlights the incredible potential of an all-digital mortgage operation.”

Floify’s point-of-sale platform has been shown to improve the loan origination experience for brokers and borrowers via the solution’s native automations, saving as much as 15 hours of processing time per loan.

“Since the inception of our wholesale division over 10 years ago, AFR has continually sought innovative ways to support and enhance our partnership with the broker community. We are dedicated to industry-leading technology, personal expertise and education, and a world-class customer experience to our partners,” said Bill Packer, Chief Operations Officer of AFR. “Our commitment to evolving our service offerings by teaming up with leading mortgage-tech providers, like Floify, will only enhance the success AFR’s brokers will achieve.”

About American Financial Resources, Inc.:
American Financial Resources, Inc. (AFR), the leading FHA 203(k) lender for sponsored originations in the country and an innovator in the construction and renovation lending area, is ranked among the nation’s leading companies in the annual Top Mortgage Lenders rankings published by Scotsman Guide. AFR utilizes the latest technology and delivers educational resources to mortgage brokers, loan originators and their customers. Learn more at

About Floify:
Floify is a digital mortgage point-of-sale solution that streamlines the loan process by providing a secure application, communication, and document portal between lenders, borrowers, referral partners, and other mortgage stakeholders. Loan originators use the platform to collect and verify borrower documentation, track loan progress, communicate with borrowers and real estate agents, and close loans faster. The company is based in Boulder, Colorado and is privately held. For more information, visit the company’s website at or on social media at FacebookLinkedIn, or Twitter.