online loan application frustration

Is Your Online Loan Application Costing You Business?

Ellie Mae’s 2019 Borrower Insights Survey revealed several growing trends in borrower’s attitudes towards digital mortgage offerings. Some of these shifts have been discussed anecdotally for years now, but the survey data reinforces these conclusions and provides a roadmap for where the industry should focus their digitization efforts. This is incredibly important because now, more than ever, mortgage borrowers are … Read More

arizona and texas state mortgage forms

Quickly Generate and eSign Arizona & Texas-Specific Forms in Floify

For the last couple of years, mortgage lenders and brokers in the states of Arizona and Texas have been required to include additional compliance-oriented forms to their workflow. In Arizona, loan originators must fill out the Arizona Association of Realtor’s Pre-Qualification Form (PQF), Loan Status Update (LSU), and Loan Status Report (LSR), which need to be signed by both the … Read More

upgrade to version 3 of Floifys loan application

6 Reasons to Switch to the Latest Version of Floify’s 1003 Loan Application

Last December, we launched the highly anticipated third version of our web-based 1003 loan application. Version 3 offers Floify customers even more features and functionality within a modern, borrower-friendly design that is highly customizable and embeddable within a lender’s website. What’s even sweeter? There’s no hidden costs or hoops to jump through to take advantage of this platform upgrade. It’s … Read More

Key Performance Metrics for Loan Originators and Brokers

Running a profitable mortgage origination business is never a static job. It often involves constant evaluation as well as correctly making important and impactful decisions that come up from time-to-time. Are the loans that you’re originating profitable? When should you make the next hire? How do you identify and resolve bottlenecks in your process? Far too many mortgage pros “go … Read More

video marketing and floify emails

The Importance of Video in 2020 and One Easy Way to Take Advantage with Floify

Even before social-distancing became a part of everyday life, pushing businesses to communicate in new and different ways, the use of video for marketing and customer engagement was already considered one of the biggest trends of the last couple of years. And with good reason. Studies have shown considerable growth in the amount of video being consumed by people on … Read More

Floify hybrid e-closing

Minimize Time at the Closing Table with Floify’s Hybrid E-Closing

With rapidly evolving market conditions, borrowers’ growing appetites for digitization, and a new reality that has forced people to stay in their homes, it’s no wonder that mortgage lenders are seeking new and innovative ways to conduct as much business as possible from a distance. Floify’s newest addition, Hybrid E-Closing, helps lenders accomplish this goal by empowering borrowers to electronically … Read More

3 Ways the Digital Point-of-Sale is Helping Originators Win the Refi Boom

With interest rates recently hitting a 50-year low, mortgage applications increased so much that the MBA doubled their projection for refinance originations. The volume of applications has staggered the mortgage industry. Some lenders are increasing their rates as a counterbalance to the avalanche in demand. We’ve been hearing from loan originators every day that are buried by refinance business. Where … Read More

floify's visual landing page editor in action

Customize Landing Page Elements with Floify’s Visual Editor

For many Floify customers, the platform’s branded landing pages function as the first digital impression their borrowers will receive when beginning the mortgage process, or simply logging in to their secure portal. A high-quality image of the LO greets them, as well as the mortgage company’s logo, name, and relevant information – ensuring that the borrower instantly knows they’re in … Read More

floify 2019 year in review

The Best of Floify’s 2019

It was an eventful year in the mortgage industry! From historically low interest rates and record-high equity to the long-awaited URLA guidance, 2019 offered plenty of opportunities for success – while also keeping everyone on their toes. For our part, Floify reached some incredible milestones, launched a number of new integrations, developed many new features, and even took home some … Read More