Fill Your Mortgage Pipeline by Re-Engaging Past Clients To grow a business organically, it’s imperative to leverage every resource available to you. Your past mortgage clients are one of the best growth channels you will ever have at your disposal. Referring new business isn’t the only thing past customers can do for you. Each year, a segment of these clients …

Why Loan Officers Should Invest in Their Mortgage BrandWe all intuitively know the power of a strong brand. It’s the reason we order a Coke and not a cola, or buy Kleenex and Band-aids, but not facial tissues and adhesive bandages. Those are category-defining unicorn brands. You don’t need to be one of those companies to have a strong mortgage …

Audit Log, Mobile App Improvements, and WebhooksWe’ve been growing by leaps and bounds lately. It’s all thanks to the valuable feedback we have received from mortgage professionals like you. Over the last few months, we have rolled out dozens of exciting updates, apps, and integrations to make Floify even better. Now, we’re excited to share these enhancements with you which …

Why Every Mortgage Originator Should Strive for the Perfect Loan File Before the economic recession of 2008, the average cost to originate a loan came in at roughly $5,985. Flash forward to Q1 of this year: the cost to originate a loan skyrockets to a historic high of $8,887. In a bit of good news, Q2 showed production costs settling back …